What Is a Double-Sided Flyer?

A flyer is a form of paper advertisement used to promote a product or event and to persuade and recruit people for a certain cause. A double-sided flyer basically serves the same purpose as a normal flyer, the only difference being that it is back-to-back. Double-sided flyers often give more detailed information than normal flyers. They are mostly used by businesses and banks.

How to Create an Effective Double-Sided Flyer

double-sided flyer template

Whether it’s for medical or financial business, the best way to let people know more about your company is by creating and printing out marketing flyers. This kind of marketing instrument is cost-effective, accessible, and easy to print. Making a double-sided flyer is similar to making an ordinary flyer. Just follow the steps below.

1. Layout

The first thing you need to do is make a rough draft of what your simple flyer would look like on a piece of paper. You can use a template for a reference. Either way, you need to focus on the layout for the rough draft.

2. Function

Once you’ve decided on the layout, you can start designing your sample flyer. Remember to keep the flyer well-balanced. Despite having more space, adding too many texts and having a confusing design can still make the flyer look too tacky.

Let’s take a golf tournament double-sided flyer for an example. It is divided into three sections in one page, the image occupying one of the smaller boxes while one box features the text and the larger one contains a fill out form box. For better function, remember these rules: make the information easy to read, keep the essential information and contact details accessible, and keep things realistic with a "what you see is what you get" attitude.

3. Minimize

Many advertisement media have been applying the minimalist approach so as to keep things more subtle and calm. Based on the layout, you can properly organize the size of your images and texts.

4. Color

Choosing the colors for a double-sided flyer is much trickier than for a normal editable flyer. You have the choice to use one primary color for both pages or you can use two colors and interchange them. Your color choice will depend entirely on what kind of company you’re running or the event you will be holding.

5. Images

The image you’re going to put into your flyer should be relevant to your company’s service or product or the event’s theme. Stock images are available online for you to use, but it would be much better if you use your own images. An alternative to images can be vector illustrations or silhouettes. They can easily be made through Adobe Photoshop or Illustrator or any illustrating applications.

6. Platforms

Flyers aren’t just limited to print. They can also be accessible online. Whether it’s an image or short commercial, flyers are much easier to access online. It’s also easier to advertise through website and social media before the flyers are printed and distributed.