How to Make Easter Flyers in Adobe Illustrator
Easter is a big celebration popular among Catholic nations. In the US, approximately 80.6% of Americans celebrate it. This has resulted in total nationwide spending of $17.3 billion during the holiday in 2016, according to the National Retail Federation. Most of the people celebrate it by preparing Easter meals, Easter decorations, Easter egg hunt activities, and throwing Easter-themed parties. Easter weekend activities like this call for effective promotional materials to advertise them successfully. Learn how you can make an engaging Easter flyer in Adobe Illustrator with the steps that we have provided below.
1. Make It Captivating
People will likely take the time to read your flyer if it's designed beautifully. Thus, it is important that you incorporate captivating visual elements into your flyer. This can be quite challenging if you don't have any designing experience, so we suggest that you use downloadable and printable flyer templates that you can customize to your heart's content. But if you want to explore your creative side, you can choose to start from scratch and use visual elements that relate to Easter.
2. Use Suitable Typefaces
Give a different look and mood to your Easter flyer by using appropriate fonts. This element is just as important as the design and images that you'll be placing into your modern flyer, so you have to be very particular with the type of font you're going to use. Easter represents resurrection and new beginnings, so use fonts that depicts a happy and jolly mood. Make sure that it matches well with your chosen design style and the purpose of the flyer.
3. Include Pertinent Images
There a lot of benefits that a print advertising material can get if it contains images and illustrations as opposed to those that do not have them. Whether it's just a faded image in the background or simple icons, shapes, or customized illustrations, these things can create a significant impact on your flyer. Plus, it'll also help your readers easily understand what your flyer is all about. Always remember to use high-resolution images so that they will not be easily distorted when you crop them.
4. Intensify It With Colors
Applying colors on your Easter flyers can make them more attractive. This strategy works well if you're going to advertise fun activities for kids in your neighborhood because it'll surely convince them to participate. It also brings emotions and life to your flyer. Every color communicates different kinds of emotion, so choose wisely to ensure that you pick ones that carry the spirit of the Easter festivities. Get ideas from Easter poster designs so that you'll be guided accordingly.
5. Observe Balance
One of the common mistakes when it comes to creating flyers, regardless if its an informational flyer or even a concert flyer, is the trait of cramming too much information in it. Doing this would most likely make it more unattractive and will discourage them from reading more. To avoid this, limit your content to the most important ones only and make good use of all the spaces in your flyer. Be strategic in aligning all its details so that your audience can easily understand its contents.