How to Make an Electro Party Flyer in MS Word
Electro parties or more commonly referred to as "raves," have long since conquered great America. In 2016, Summerfest, the largest music festival in the country, gathered more than 800,000 participants over the course of 11 days. In the same year, Coachella in California brought a crowd of 594,000 grossing $94.4 million while Essence in Louisiana gathered 450,000.
When done right, rave is a massive hit and a profitable venture. If you want to go big, a good marketing strategy is always the key. For an excellent traditional promoting tactic, here are some ways on how you can make an effective flyer:
1. Determine Theme and Purpose
Your flyer-making should commence with an established theme and purpose. Jumping right into the designing process without a plan of how it will appear and what purpose will it serve can be confusing. Deciding the theme and purpose firsthand will help you visualize the outcome. It will give you ideas on what graphics and aesthetics to apply and what tone the context will adapt. Pro tip: browse inspiration on sample flyer designs and save ideas that you deem helpful in making your own.
2. Design Accordingly
Your determined theme and purpose will lead you to what aesthetic route to follow. Don't swerve away from the plan. Choose a color palette and typefaces that go well with your event flyer's theme. If the affair highlights music from the past decade, go for a classic retro look. If it demands an EDM summer spree, go for modern disco hues of dark and neon shades. This gives your material both identity and consistency. The overall visual idea of your flyer should be rooted in what the theme is all about.
3. Draft a Content
Before placing your content on the layout, make an outline draft first. This allows you to plan what to write efficiently and to make revisions and corrections conveniently. Directly writing your content on the actual flyer during the design process will subject you to make numerous changes that are not as easy to alter compared to having it on a disposable draft.
Do not crowd your output with a wordy content. Keep it brief. Make it easy to comprehend and skim within seconds. Use infographics, enumerations, or bullets to reduce the length further.
4. Proofread Your Output
Don't conclude the process without nitpicking the details of your promotional flyer. Check your context and eliminate misspelled words, typos, and other existing errors. Ensure that information such as location, time, date, and promos are imprinted on your flyer are all correct. A single lapse in your promotional material can put your name in a bad light. And even if it doesn't, your target audience finds faulty advertising materials disappointing. This can surely attract negative attention instead and not the opposite.
5. Pick a Suitable Template
If you're lacking the skill and running on a tight schedule, unburden yourself and hasten the process with a professional flyer template. This saves you the hassle of conceptualizing and starting your own and requires little to no editing skills. A template will provide you with a readymade outline with all the needed design and content. You'll only need to replace the context with your details and be done with it. Choose a template that matches our theme and start from there. Don't forget to include your establishment's designated logo, fonts, and color scheme to personalize the layout with your own branding.