How to Create a Dazzling Festival Flyer in Illustrator
A Flyer is a piece of advertising material made out of paper and used to promote a particular event, activities, advocacy, or announcement. Flyers are channels to spread the kind of event or information that is going to happen in a place. It may be an old way of promoting something, but it's still one of the most trusted forms of advertisement in the Small Medium Enterprise (SME) business sector, according to a study conducted by statista.com.
Concerts, fundraising, advocacy, and festivals are some of the events that can be applied in a flyer. However, crafting a festival flyer might consume your time and might let you experience an uphill battle. But there is no need to worry since we've got tips on how you can create a dazzling festival flyer which you can read and understand easily.
1. Why and Wherefore?
That's right! When organizing an event, never forget to include your objectives and the reason why you want to make it happen. People should know your point of creating a festival event flyer to convince them to participate. By doing this will also help you with the kind of design that you will craft.
2. Aim for the Target
Depending on the kind of festival and program that you want to happen, looking for participants is part of the marketing strategy. If you're targeting teens or young adults, your design should correspond to their age and taste. And if you're targeting adults, you can use vintage or something that would connect their interest. In this way, you'll be able to entice them.
3. Draw In
Collect all the essential information you need for you to include in your simple flyer. This includes who will attend the festival, the name of the festival, the purpose of the event, when and where it is going to happen, admission price, contact person and contact number, what to wear, and the lists of performers.
4. Rumble Your Mind
Depending on the kind of program that you want to happen in your festival event, create a concept that would fit the occasion such as Halloween festival, summer, winter, spring, fall festival, or other festivals. You could include a sign or a symbol that would suit the occasion. Or you could use another illustration that still works.
5. Make It Festive
Adobe Illustrator is one of the editing software you can trust to create your layout. It has features that help you weave the kind of design you want to portray. However, if you are not familiar with using it, you can ask a designer who has experience in using the tool to help you craft your flyer.
6. Branch Off
After putting the finishing touches, what you need to do next is to print your flyer. Then, give it to your target audience, or you can post it on the street walls that allow you to post. Plus, you can post it on social media sites such as Twitter, Instagram, and Facebook.