How to Create a Sales Flyer in InDesign?
Regardless of the industry a business belongs to, there will always be another business entity that provides the same product and/or service you do. Now, your responsibility is to market the products and services you offer to a large number of people. Business establishments all over the world develop various marketing techniques to be a step ahead of the competition. Moreover, they launch marketing campaigns in both print and digital media. One of the most cost-efficient forms of print advertising is a flyer. With just a single page, it helps advertisers communicate a message to the potential customers. Moreover, flyers are easy to display and distribute. In this short guide, we will walk you through six simple steps to design a sales flyer in InDesign.
1. Learn to Navigate Adobe InDesign
Adobe InDesign is a desktop design and layout software primarily used for publishing documents such as magazines, posters, flyers, and more. If you want to come up with a well-formatted advertising material, using InDesign would be ideal. However, if you don’t have enough background knowledge in using this program, allow yourself to be a beginner and look for video tutorials online.
To save you from the hassle of having to start creating your flyer from scratch, template.net offers you hundreds of ready-made flyer templates you can instantly download. We guarantee you that our creative flyer templates will be of great help in the promotion of your business.
2. Select Fonts and Colors
Fonts and colors are two important aspects you need to consider in creating any advertising material. Aside from it makes your flyer visually appealing to the eyes of the readers, it also helps you communicate your brand values. You should not use decorative fonts for your text to be legible. Moreover, keep your color choices to three so as to make your design look formal.
3. Formulate a Catchy Headline
Put yourself in the shoes of your audience. What information would you like to read when first look at a promotional flyer? Think of this when you are beginning to write the headline. If your store or shop is about to have a Black Friday, Boxing Day, or holiday sale, be sure to communicate it clearly to the people. Keep in mind to write a simple and direct headline.
4. Maintain Concision
Keep your content short and simple. It is not necessary to talk about the products and services you offer in detail. Only leave the essentials for you not to end up writing lengthy sentences. Most importantly, include essential details about your business, such as the name and location of your grocery store, shop, boutique, or company. Also, you have to include contact details and service or product benefits. Another thing that you can do is to include your business's logo into the flyer to further spread the brand.
5. Include Photography
Add a high-quality photo in your design to grab the attention of the recipients of your flyer. It can be a product you offer, such as electronics, furniture, computer, car, clothes, etc. However, avoid filling your flyer with too many photos, or else it will look cluttered.
Before saving your file, make sure that it is free from errors, be it grammatical or typographical. Also, see to it that the overall appearance of your flyer is aesthetically convincing. Lastly, print multiple copies of your flyer and distribute it in high foot traffic areas.