How to Make a Multipurpose Flyer in Adobe Illustrator
If you think that flyers are old fashioned, then you are definitely wrong. Flyers can have multiple purposes, depending on what you want to achieve. Whether you wanted to market a product or a corporate event, multipurpose flyers are convenient for a modern business that wanted to have a low-cost marketing strategy. So, if you consider printing one now, here are some helpful tips in making a multipurpose flyer.
1. Function Before Structure
Usually distributed widely, multipurpose flyers are purposeless without their function. So, before getting into its structure and design, you must decide its purpose. Whether you are advertising your software company or your resort, you need to remember that without its comprehensive content, your appealing structure would immediately go to waste.
2. Utilize Every Space
Now, for your flyer’s structure, you need to occupy the space provided. Although a flyer has limited space, you need to make the most out of it. Think creatively and strategically as to how you would lay out your design. You can make use of the grid method, where you can divide your flyers into digestible contents, depending on the information that you will incorporate.
3. Choose the Right Font and Color
Choosing from thousands of fonts and colors can be overwhelming, especially if you do not have enough experience to do so. But, it would be easier for you if you have your branding guide. A branding guide is a set of fonts and colors that your company uses for every document issued. Make this as your reference for your flyer to be relatable and complementary.
4. Indicate a Call-To-Action
Of course, as flyers are marketing instruments, you need to indicate a call-to-action statement for your customers to reach you out. Your call-to-action must correlate as to what promotional flyer that you are making. For example, if your flyer talks about your accounting firm and you wanted to validate your service, you can indicate statements like ‘’leave us some feedbacks’’.
5. Add Enticing Offers
With your call-to-action, your potential customers would be encouraged to avail of your product or service if you add enticing offers. You can include benefits, such as giving a discount or referral bonus to those customers who can refer the company to others. This simple way would immediately grab the attention of your customers.
How Do You Define a Flyer?
A flyer is a form of printed and electronic documents often distributed to market a certain product or service. It is an inexpensive marketing tool that is proven to be effective as it can be spread widely.
What Are the Common Types of Flyers?
There are three types of flyers that you can utilize to effectively market your product or service. You can have:
- Flyer Ads
- Corporate Flyers
- Photo-centric Flyers
What Is the Ideal Size for a Flyer?
There are two standard sizes for an ideal flyer. You can have your flyer in 4x6 and 5x7 sizes. There are also other flyer sizes that you can consider. You can make a 3x4 or 3x5 flyer.
What Is the Best Paper Option for Flyer Printing?
The most suitable paper that you can utilize in printing your flyer is durable paper 100# with the glossy outer layer and has a sturdy and subtle texture.
Is There a Difference Between Multipurpose and Multifunctional?
There is a slight difference that you can point out between multipurpose and multifunctional. Multipurpose is having multiple uses, while multifunctional is having multiple functions. Either way, they can be used interchangeably.
What Is the Difference Between a Flyer and a Flier?
Actually, flyer and flier are both accepted as a document serves as a marketing strategy. But, they would differ in use depending on the guideline from one style to another.