What is Political Flyer?

A political flyer is a printed promotional material used during campaigns and part of an effort that roots from elections. This flyer usually includes a photo of the candidate with his/her name, a slogan or motto, contact information, date and time when the event will happen, etc.

How to Make a Political Flyer

When crafting your campaign flyers, you want to put your best foot forward. Your creative flyer may be the first, last, and only time you will reach people. Here are some tips for creating a political flyer that will make a good impression on your target voter. Follow these steps to have a smooth political flyer making.

1. The Content of Your Flyer

Before starting the advertising flyer, it is important that you know the amount of space that you have to work with. Flyers have a smaller dimension than the actual letter size paper, thus you will be working in a smaller room. To utilize the space that you have, you need to write brief statements; use bullet points. A rich-text flyer more likely takes the interest of your readers, so be direct and straightforward.

2. Design Your Flyer

When designing your campaign flyer, keep the layout simple and minimum. Be sure the colors of the campaign flyers will match the rest of your campaign materials. Fonts with projected design must be avoided for readability. Moreover, be mindful with the colors that you will use. Aside from being expensive when printing, too much color will overwhelm the content of your simple flyer.

3. Use a Simple Font

The front font of your sample flyer should deliver your main point clearly and briefly. If your politician flyer vaguely tells a point, it may end up in the trash bin. In starting your content, you may use a powerful statement or a question to draw the attention of your reader.

4. Include High-quality Images

It's best to include images in your promotion flyer. Include at least one photo of the candidate. Commonly, a professionally shot candidate photo should appear on the front, along with an action shot inside.

5. Charts, Graphs, Figures

When you include graphics in your modern flyer, it should be simple in design. A simple description under the graphic should be all it needs to make a point.

6. Proofread Your Politician Flyer

As your flyer design and layout is done, you have to adjust the different elements to make all of the elements fit and flow properly. If you put too much text, you may shorten the statements without risking its thought. Or if the graphics and photos are too large, you may adjust its size. You may need to proofread your content so you could compress your idea through your flyer.

7. Save and Print the Flyers

Consider printing minimal flyers as an investment rather than an expense. Print the flyers in not low-quality paper. Since the objective is to reach potential voters, the high-quality paper will help the flyers be in shape after it is handed from one person to another.