How to Create a Realtor Brochure in Adobe InDesign
As conveyed by Community Tool Box, brochures can provide in-depth information about the specifics of an organization. In your case, as a realtor or real estate agent, a brochure can be advantageous to all your marketing campaigns. With that being said, you should give it a try. Our simple guide below about creating a realtor brochure will help you.
1. Choose Between Bifold or Trifold
There are two common types of brochures, bifold and trifold. Both of them have the same functions, but their lengths vary. Trifold brochures are longer than bifold ones. So before you start creating your brochure, choose whether you want to utilize a bifold or trifold type. By doing so, you can easily draft the contents of your brochure.
2. Engage Your Target Clients
Keep in mind that the intended audience of your advertising brochure is your target clients. With that said, you must try to engage them as you write the contents of your brochure. Make them feel as if you're actually conversing with them.
3. Include Preview Photographs
Of course, your brochure must have a product listing of what your business is offering. However, listing and describing each of them is not enough to promote them. You should include beautiful and elegant photographs of each of them, such as houses, apartments, corporate buildings, and many more.
4. Use Minimalistic Aesthetic Designs
A real estate or realtor brochure must sport a formal and professional design to create a good impression. To achieve that, simply opt for minimalistic elements and designs for your brochure. Also, add white enough white space to make every element stand out.
5. Set Readable Font Styles
The written content of your realtor brochure, including the company overview, product descriptions, and headings, must be easy to read for your audience. To achieve that, you simply need to set readable fonts for all the texts. You may still use artistic fonts, just make sure that they're they are readable.
What is a realtor brochure?
A realtor brochure is a type of brochure used by real estate firms, agents, and brokers to promote and market their real estate products and services. Realtor brochures can either be bifold or trifold in type.
What should be the contents of a realtor brochure?
The following are the general contents of standard realtor brochures:
- Real estate company name and their slogan or tagline.
- Company overview.
- Real estate product listings.
- Real estate product photographs.
- Real estate property descriptions.
- Information about current promos
- Contact information.
What are the advantages of brochures?
The use of brochures contributes to the following advantages.
- Brochures help in introducing startup companies, businesses, or organizations.
- Brochures will optimize the success of marketing or advertising campaigns.
- Brochures are easy to publish and distribute to the masses.
What are the differences between brochures and flyers?
Both brochures and flyers contain similar contents and specifications about a product, service, event, or organization as a whole. However, a flyer only has one page for all its content. Its usual size is 8.5 inches by 11 inches. On the other hand, a brochure has two or more panels depending on the type, and these panels are used to provide readers with an in-depth description of the products and services.
What are some of the common types of brochures?
There are so many types of brochures, and the following are some of the most common ones.
- Bifold or half fold brochure.
- Trifold brochure.
- Gatefold brochure.
- Z-fold brochure.
- Accordion fold brochure.