[Plants & Pottery]

 

Event Planning Timeline

Prepared for

[South Mall Corporation]

Prepared by

[Eva Smith]

[[email protected]]

January 28, 2025

Objectives

The main objectives of this event plan are:

• To generate $20,000 and above ticket sales for the 3rd Annual Plant Market
• To improve market feedback and satisfaction rate

The Event

The Annual Plant Market will showcase plants and pots from different countries and will be displayed on the 3rd Floor in South Mall starting from June 02, 2025 to June 15, 2025, that will be open to 200 clients daily. This annual event will be open to the general public who wants to purchase plants for home displays with tickets sold at $15.

Strategy

The marketing team will provide 35% ticket discounts for bulk purchase of 4 tickets and above from March 01, 2025 to March 30, 2025 only. Additionally, promotions will be posted at the South Mall’s Facebook page to keep the market updated.

Team

Daniel Maverick

Event Organizer

He will manage the pre-planning, organizing supplies, and briefing the event team.

Joe Urie

Marketing Manager

He will take charge of the online and native promotions from logos, branding, and ticket designs.

Action Plan

OBJECTIVE 1

To generate $20,000 and above ticket sales

ACTION	ASSIGNED TO	DEADLINE	PROGRESS
Create a  program flow	Daniel Maverick	February 01, 2025	Upcoming
Coordinate with the marketing team	Daniel Maverick	February 07, 2025	Upcoming

OBJECTIVE 2

To improve market feedback and satisfaction rate

ACTION	ASSIGNED TO	DEADLINE	PROGRESS
Submit ticket design proposal to the event manager	Joe Urie	February 08, 2025	Upcoming
Print out tickets and other materials	Joe Urie	February 18, 2025	Upcoming

Budget