Social Media Marketing Meeting Minute
Meeting Minutes  | Social Media Marketing Meeting  | 
Date  | September 29, 2060  | 
Time  | 10:00 AM - 11:30 AM  | 
Location  | Virtual Meeting via Zoom  | 
Attendees:
Attendee  | Position  | 
Marius Kowalski  | Marketing Manager  | 
Aria Nunez  | Content Writer  | 
Anika Gupta  | Graphic Designer  | 
Léon Dubois  | Data Analyst  | 
Priya Patel  | Paid Advertising Specialist  | 
Agenda:
Review of Previous Meeting Minutes
Social Media Content Strategy
Campaign Performance Analysis
Upcoming Campaigns
Any Other Business
Meeting Minutes:
Review of Previous Meeting Minutes:
Social Media Content Strategy:
Theme  | Description  | 
Techtober Trends  | Highlighting the latest tech trends.  | 
Customer Spotlight  | Showcasing success stories from our customers.  | 
Trivia Tuesdays  | Engaging with users through trivia questions.  | 
Campaign Performance Analysis:
Metrics  | Percentage  | 
Engagement rate  | 8.5%  | 
Click-through rate  | 4.2%  | 
Conversion rate  | 2.7%  | 
Positive aspects: Increased engagement and improved ad targeting.
Areas for improvement: Optimize landing pages for better conversions.
Action item: Priya Patel will refine ad targeting for the next campaign.
Upcoming Campaigns:
Discussed the Halloween-themed campaign for October.
Target audience segmentation:
Age group: 25-45
Interests: Technology, Halloween, Horror movies.
Budget allocation and ad schedule finalized.
Aria Nunez to create Halloween-themed content.
Any Other Business:
Priya Patel requested a budget update for Q4.
Marius Kowalski assured a budget review and allocation proposal by the next meeting.
Reminded all team members to use the shared project management tool for better collaboration.
Action Items:
Marius Kowalski to finalize the content calendar for October.
Anika Gupta to create visual assets for the Halloween campaign.
Léon Dubois to monitor campaign performance and provide regular updates.
Priya Patel to refine ad targeting and submit ad creatives.
Next Meeting:
Date: October 13, 2060
Time: 10:00 AM
Meeting Adjourned:
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