Marketing SEO Optimization Rubric
This rubric allows [Your Company Name] to systematically evaluate and improve upon various aspects crucial for SEO optimization. Remember to regularly update SEO strategies to adhere to evolving search engine algorithms and user behaviors to consistently score high on the rubric.
Criteria | Excellent (16-20) | Good (11-15) | Inadequate (0-10) |
Keyword Relevance | Highly relevant keywords | Mostly relevant keywords | Little or no relevance |
Keyword Consistency | Consistent across all pages | Some inconsistencies | Highly inconsistent |
Content Relevance & Value | High relevance & value | Moderate relevance & value | Low relevance & value |
Content Originality Quality | 100% original | Moderately original | Lacks originality |
Backlink Profile Quality | High-authority, relevant sites | Moderately authoritative | Low-authority, irrelevant |
Backlink Profile Quantity | Abundant quality backlinks | Moderate quality backlinks | Few or toxic backlinks |
Page Load Time | Under 2 seconds | 2-5 seconds | More than 5 seconds |
Mobile Friendly | Fully responsive | Mostly responsive | Not mobile-friendly |
Interface Navigation | Intuitive, easily accessible | Generally straightforward | Confusing, non-intuitive |
Interface Accessibility | Fully accessible | Mostly accessible | Not accessible |
Notes:
Additional insights and comments.
Action items for areas needing improvement.
New strategies to maintain and improve scores.
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