Marketing Visual Content Rubric
This Marketing Visual Content Rubric serves as a guide for evaluating the quality, impact, and appropriateness of visual content created for [Company Name]'s marketing campaigns. It aims to standardize the criteria and metrics used in assessing various visual content pieces, such as graphics, videos, and social media posts. This rubric is meant to be used by marketing team members, designers, and any contractors involved in visual content creation for [Company Name].
Rubric Categories and Criteria
Criteria | Poor (1-2) | Fair (3-4) | Good (5-6) | Excellent (7-8) | Outstanding (9-10) |
Alignment with Brand Guidelines | Does not align with brand guidelines | Somewhat aligns with brand guidelines | Generally aligns with brand guidelines | Strongly aligns with brand guidelines | Perfectly aligns with brand guidelines |
Visual Appeal | Lacks visual appeal | Somewhat visually appealing | Visually appealing | Very visually appealing | Extremely visually appealing |
Message Clarity | Message is unclear | Message is somewhat clear | Message is clear | Message is very clear | Message is extremely clear |
Relevance | Not relevant to the campaign or audience | Somewhat relevant to the campaign or audience | Relevant to the campaign or audience | Highly relevant to the campaign or audience | Extremely relevant to the campaign or audience |
Technical Quality (resolution, etc.) | Poor technical quality | Fair technical quality | Good technical quality | Excellent technical quality | Outstanding technical quality |
Creativity | Not creative | Somewhat creative | Creative | Highly creative | Extremely creative |
Engagement Potential | Unlikely to engage the target audience | Somewhat likely to engage the target audience | Likely to engage the target audience | Highly likely to engage the target audience | Extremely likely to engage the target audience |
Scoring:
40-50 Points: Approved for use in marketing campaigns
30-39 Points: Needs minor revisions
20-29 Points: Needs significant revisions
Below 20 Points: Rejected
Notes and Comments:
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Reviewed by:
Name: [Name]
Position: [Position]
Date: [Date]
For any questions or clarifications about this rubric, please contact [Name] at [Personal Email].
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