Marketing Market Maturity Rubric
Name: [Your Name] | Document Number: 009-1234 |
Department: Marketing | Date: |
Instructions: Use this rubric to assess and evaluate your company's marketing maturity in different areas. Score each section on a scale of 1 to 5, with 1 being the lowest maturity and 5 being the highest.
| 1 | 2 | 3 | 4 | 5 |
|---|
Are our segmentation efforts effectively targeted? | | | | | |
Do we recognize our competitors and their strategies? | | | | | |
Are we assessing competitive intelligence for strategic insights? | | | | | |
Is there precision in our objectives? | | | | | |
Are we effectively implementing the 4Ps in our marketing efforts? | | | | | |
Have we crafted high-quality content consistently? | | | | | |
Are we building our presence on multiple channels, even if it's inconsistent? | | | | | |
Are we effectively utilizing data for strategic insights? | | | | | |
Are we managing KPIs comprehensively and adjusting strategies accordingly? | | | | | |
Are we effectively managing our touchpoints with some optimization? | | | | | |
Are we proactive in collecting feedback and continuously refining? | | | | | |
Have we upheld strong adherence to brand guidelines? | | | | | |
Are we effectively communicating our clearly defined competitive positioning? | | | | | |
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