Free Marketing Brand Consistency Rubric

Visual Brand Identity: 25 points

Messaging Consistency: 30 points

Logo Usage (5 points):

• Logo consistently used in all marketing materials.

• Logo proportions and colors are not altered.

Color Palette (5 points):

• Consistent use of FusionTech's approved color palette.

• No unauthorized color variations in marketing materials.

Typography (5 points):

• The approved font(s) are consistently used in all text materials.

• Font size and style adhere to brand guidelines.

Imagery (5 points):

• Use of images aligns with FusionTech's brand image.

• High-quality and relevant imagery is consistently employed.

Visual Elements (5 points):

• Consistent use of approved visual elements (e.g., icons, patterns).

• Visual elements are integrated cohesively within designs.

Brand Voice (10 points):

• Messaging consistently reflects FusionTech's brand voice and tone.

• No deviation from the approved communication style.

Taglines and Slogans (5 points):

• Taglines and slogans are used consistently where appropriate.

• No unauthorized variations in taglines or slogans.

Product Descriptions (5 points):

• Product descriptions are accurate and consistent across all platforms.

• No contradictory information about products or services.

Key Messages (5 points):

• Key messages are consistently communicated in all marketing materials.

• No conflicting or contradictory messages.

Grammar and Spelling (5 points):

• Marketing materials are free from grammar and spelling errors.

• Content is proofread and edited before publication.

Platform Consistency: 20 points

Advertising and Promotions: 15 points

Website (10 points):

• Website design and content are consistent with FusionTech's brand.

• All website sections and pages are up-to-date.

Social Media (5 points):

• Social media profiles consistently use the approved logo and visuals.

• Posts align with brand messaging and tone.

Email Campaigns (5 points):

• Email templates maintain FusionTech's visual and messaging consistency.

• No unauthorized variations in email content.

Print and Online Ads (5 points):

• Advertisements consistently feature FusionTech's branding elements.

• Ad copy adheres to brand messaging guidelines.

Promotions and Offers (5 points):

• Promotions are in line with FusionTech's brand image and values.

• Promotional materials are consistent with other marketing materials.

Sponsorships and Partnerships (5 points):

• Sponsorship and partnership agreements align with FusionTech's brand values.

• Co-branding efforts are cohesive and mutually beneficial.

Customer Feedback and Adjustments: 10 points

Feedback Integration (5 points):

• Feedback from customers is collected and analyzed regularly.

• Adjustments to marketing strategies are made based on feedback.

Consistency Improvement (5 points):

• Ongoing efforts to enhance brand consistency are evident.

• Learning from past inconsistencies and addressing them proactively.

Total Possible Score: 100 points

SCORING LEGEND