MARKETING MEDIA RELATIONSHIP RUBRIC
This Marketing Media Relationship Rubric is designed to provide a framework for evaluating and assessing the relationships between our organization and various media outlets, including journalists, bloggers, influencers, and other media representatives. This rubric serves as a guideline to measure the strength and effectiveness of our media interactions.
Criteria for Evaluation: Please rate the following statements based on your experience, understanding at the best of your abilities from 1 to 5, with 5 being the highest. Please refer to the table below for the evaluation scale.
Evaluation Scale
5 | Excellent | The organization excels in this aspect, and media relationships are strong and highly effective |
4 | Good | The organization performs well, and media relationships are generally positive and productive. |
3 | Satisfactory | The organization meets the basic requirements, but there is room for improvement in media relationships |
2 | Needs Improvement | The organization's performance in this aspect is below average, and media relationships require significant enhancement |
1 | Poor | The organization's performance in this aspect is severely lacking, and media relationships are ineffective |
1. Media Engagement
Criteria: The level of engagement and interaction with media representatives.
Rating:
2. Media Coverage
Criteria: The extent of media coverage and visibility achieved through media relationships.
Rating:
3. Relationship Building
Criteria: The efforts made to build and maintain positive relationships with media contacts.
Rating:
4. Communication Effectiveness
Criteria: The effectiveness of communication with media outlets and representatives.
Rating:
5. Media Outreach
Criteria: The extent to which the organization reaches out to the media for collaboration and coverage.
Rating:
6. Media Partnerships
Criteria: The establishment of mutually beneficial partnerships with media outlets.
Rating:
Evaluation Process
The Marketing Media Relationship Rubric will be used periodically to assess the state of our media relationships. A designated team or individual will evaluate the organization's performance in each of the criteria mentioned above and assign a rating based on their assessment.
The results of the evaluation will be discussed, and action plans will be developed to address any areas that require improvement. The goal is to continually strengthen our media relationships to enhance our brand's visibility and reputation.
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