Email Marketing Meeting Minutes
Meeting Attendees | Agenda |
John Smith, Marketing Manager | Review of recent email campaigns. |
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Review of Recent Email Campaigns
John Smith initiated the meeting by discussing the performance of the recent email campaigns. He mentioned that the Halloween campaign "Spooktacular Savings" had a 35% open rate and a 10% conversion rate, which is slightly below our expectations. Sarah Davis, the Email Marketing Specialist, provided insights into the campaign's A/B testing results and proposed tweaks to improve open and click-through rates for future campaigns. |
Discussion of Upcoming Holiday
Updates on Subscriber Engagement and Segmentation
Any Other Business (AOB)
The meeting concluded with a consensus to follow up on these action items and reconvene in two weeks for a progress review.
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