Criteria

Points

Event Information

10

Relevance and prestige of event location 

3

Suitability of event theme and focus

3

Expected attendance and event scale

4

Criteria

Points

Audience and Demographics

15

Alignment with target audience profile 

5

Diversity and relevance of demographics 

5

Audience engagement level and interaction potential

5

Criteria

Points

Visibility and Brand Exposure

10

Prominence and frequency of logo placement

4

Quality and location of booth/exhibition space

3

Availability and relevance of speaking opportunities

3

Criteria

Points

Promotion and Marketing

15

Extent and quality of event promotion 

5

Level of inclusion in event marketing

5

Effectiveness of social media promotion 

5

Criteria

Points

Networking Opportunities

10

Access to exclusive networking events 

3

Availability of VIP access 

3

Opportunities for custom meetings and interactions 

4

Criteria

Points

Cost and Benefits

15

Reasonableness of sponsorship costs 

5

Clarity and potential of expected ROI 

5

Value of additional benefits 

5

Criteria

Points

Event Organizer Reputation

10

Reliability and track record of the organizer 

5

Positive testimonials or references from past events 

5

Criteria

Points

Sustainability and CSR Alignment

5

Integration of sustainability initiatives 

3

Alignment with corporate social responsibility goals

2

Criteria

Points

Overall Fit with Company Goals

10

Alignment with company's strategic objectives 

5

Fit with company's brand image and values 

5