Sales Rubric for Evaluating Event Sponsorship Proposals
This rubric is designed to standardize and streamline the process of assessing event sponsorship proposals. Make use of this rubric to assign points based on meticulous evaluation of sponsorship proposals. Our goal is to ensure that every sponsorship opportunity we consider aligns with our strategic objectives, brand image, and corporate values.
Criteria | Points |
Event Information | 10 |
Relevance and prestige of event location | 3 |
Suitability of event theme and focus | 3 |
Expected attendance and event scale | 4 |
Criteria | Points |
Audience and Demographics | 15 |
Alignment with target audience profile | 5 |
Diversity and relevance of demographics | 5 |
Audience engagement level and interaction potential | 5 |
Criteria | Points |
Visibility and Brand Exposure | 10 |
Prominence and frequency of logo placement | 4 |
Quality and location of booth/exhibition space | 3 |
Availability and relevance of speaking opportunities | 3 |
Criteria | Points |
Promotion and Marketing | 15 |
Extent and quality of event promotion | 5 |
Level of inclusion in event marketing | 5 |
Effectiveness of social media promotion | 5 |
Criteria | Points |
Networking Opportunities | 10 |
Access to exclusive networking events | 3 |
Availability of VIP access | 3 |
Opportunities for custom meetings and interactions | 4 |
Criteria | Points |
Cost and Benefits | 15 |
Reasonableness of sponsorship costs | 5 |
Clarity and potential of expected ROI | 5 |
Value of additional benefits | 5 |
Criteria | Points |
Event Organizer Reputation | 10 |
Reliability and track record of the organizer | 5 |
Positive testimonials or references from past events | 5 |
Criteria | Points |
Sustainability and CSR Alignment | 5 |
Integration of sustainability initiatives | 3 |
Alignment with corporate social responsibility goals | 2 |
Criteria | Points |
Overall Fit with Company Goals | 10 |
Alignment with company's strategic objectives | 5 |
Fit with company's brand image and values | 5 |
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