Event Ticket Design Advertising Brief
Project Overview:
We are seeking a creative and experienced design team to create visually appealing event tickets for our upcoming [Event Name]. The event is scheduled to take place on [January 1, 2050] at [Your Company Address], and we want the tickets to not only serve as entry passes but also as marketing tools that capture the essence and excitement of the event.
Target Audience:
Our target audience for this event includes individuals aged [25-45] who are interested in upscale social events. These individuals are looking for unique and memorable experiences.
Design Objectives:
Create eye-catching and visually appealing event tickets that reflect the event's theme and branding.
Incorporate key event details such as date, time, venue, and event logo clearly and attractively.
Design the tickets to be collectible keepsakes, encouraging attendees to retain them even after the event.
Ensure that the design is versatile and can be adapted for both print and digital distribution.
Creative Direction:
The event theme is an [Enchanted Masquerade Ball], and the design should align with this theme.
Incorporate the event logo (provided separately) into the ticket design.
Explore creative use of colors, typography, and imagery to make the tickets stand out.
Consider adding QR codes or scannable elements for digital ticket verification.
Mandatory Elements:
Event name: | [Event Name] |
Event Date and Time: | |
Event venue: | |
Contact information: | |
Design Deliverables:
Event ticket design in printable format (PDF or AI).
High-resolution digital versions suitable for online promotion.
Any necessary source files or assets used in the design.
Budget:
The budget for this project is [$5,000], inclusive of all design fees and revisions.
This brief aims to guide the creation of a functional, secure, and visually compelling ticket that not only serves as an entry pass to the event but also as a memorable keepsake for attendees of [Your Company Name]'s premier advertising event.
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