Free Digital Marketing Agency Meeting Minutes

Attendees:

• Alice Murray (Director of Marketing)

• Rahul Gupta (Senior Campaign Strategist)

• Mei Ling (Creative Director)

• Carlos Ruiz (Data Analyst)

Absent:

Lila Koenig (Brand Manager)

Agenda:

1. Review of current marketing campaigns

2. Discussion on new campaign strategies for Q3

3. Budget adjustments and resource allocation

4. Any other business

1. Review of Current Marketing Campaigns

• Presenter: Rahul Gupta

• Discussion:

  • Rahul presented the performance data for the current campaigns, highlighting the success of the email marketing strategy and underperformance of the social media ads.

  • Carlos provided insights from the data analytics perspective, suggesting the low engagement rates might be due to outdated audience targeting.

• Decisions:

  The team agreed to revise the audience segments for the social media campaigns.

2. Discussion on New Campaign Strategies for Q3

• Presenter: Alice Murray

• Discussion:

  • Alice introduced proposed strategies focusing on increased personalization and user engagement.

  • Mei proposed several creative concepts for new ad visuals and interactive content aimed at boosting user interaction.

• Decisions:

  • Adopt a new strategy focusing on personalized content across all digital platforms.

  • Implement A/B testing for the first month to gauge the effectiveness of the new creatives.

3. Budget Adjustments and Resource Allocation

• Presenter: Carlos Ruiz

• Discussion:

  • Detailed current budget usage and provided forecasts for budget needs with the new campaign adjustments.

  • Discussed potential shifts in budget from less effective channels to promising new strategies.

• Decisions:

  • Increase the budget for video marketing by 15%.

  • Decrease spending on underperforming paid search keywords.

4. Any Other Business

• Mei Ling requested feedback on the latest creative drafts by next Monday.

• Alice announced a follow-up meeting on April 24, 2050, to review the implementation progress of the new strategies.

Action Items:

Next Meeting:

Minutes Prepared by:

[your name], Senior Campaign Strategist

Minutes Approved by:

Alice Murray, Director of Marketing

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