Marketing Research Meeting Minutes

I. Meeting Details

• Date: April 19, 2050

• Time: 10:00 AM

• Location: Conference Room A, [YOUR COMPANY NAME]

II. Attendees

• [YOUR NAME], [YOUR POSITION]

• Garry Johnston, Project Manager

• Oscar Reeves, Marketing Team Member

• Dorothy Gass, Marketing Team Member

• James Davis, Research Analyst

III. Agenda

1. Project Scope and Objectives

2. Timeline and Milestones

3. Data Collection Methods

4. Data Analysis Plan

5. Budget and Resource Allocation

6. Action Items

IV. Meeting Minutes

1. Project Scope and Objectives

• Discussed and agreed upon the scope and objectives of the marketing research project.

• Scope includes conducting market research to identify consumer preferences for our new product line.

• Objectives are to determine target demographics, pricing strategies, and distribution channels.

2. Timeline and Milestones

Reviewed the proposed timeline and milestones for the project.

• Timeline:

  • Start Date: April 1, 2050

  • End Date: May 31, 2050

• Milestones:

  • Milestone 1: Research plan finalized - April 5, 2050

  • Milestone 2: Data collection completed - April 30, 2050

  • Milestone 3: Data analysis and report preparation - May 15, 2050

3. Data Collection Methods

• Discussed various methods for data collection, including surveys, interviews, and focus groups.

• Decided to use online surveys and in-person interviews for data collection due to their cost-effectiveness and ability to provide detailed insights.

4. Data Analysis Plan

• Agreed on the approach for data analysis, including using statistical software to analyze survey responses and interview transcripts.

• Data will be analyzed to identify trends, preferences, and correlations among consumer responses.

5. Budget and Resource Allocation

Reviewed the budget for the project and allocated resources accordingly.

• Budget:

  • Total Budget: $20,000

  • Allocated Budget for Research: $15,000

6. Action Items

• [YOUR NAME]: Develop survey questions - April 5, 2050

• Oscar Reeves: Conduct interviews with focus groups - April 30, 2050

• James Davis: Analyze survey data and prepare a report - May 15, 2050

V. Next Steps

• Begin survey development and data collection.

• Schedule regular progress meetings to ensure the project stays on track.

Follow-up Meeting: May 1, 2050, at 10:00 AM

Meeting Adjourned: 11:00 AM

Presented By: [YOUR NAME], [YOUR POSITION]

Approved By: Garry Johnston, Project Manager

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