Cafe Marketing Memo
To: All Cafe Staff
From: [Your Name], Marketing Manager
Date: [Month Day, Year]
Subject: New Marketing Campaign Launch
I am excited to announce the launch of our new marketing campaign aimed at boosting customer engagement and increasing foot traffic to our cafe. The campaign, titled "Sip & Savor: A Taste of Joy," will kick off on [Month Day, Year] and run through [Month Day, Year].
Campaign Overview
Theme: | "Sip & Savor: A Taste of Joy" |
Duration: | [Month Day, Year] to [Month Day, Year] |
Objective: | Increase customer engagement and foot traffic |
Target Audience: | Local residents, tourists, and nearby office workers |
Key Messages: | Quality coffee, delicious pastries, welcoming ambiance |
Promotional Offers: | Buy One Get One Free (BOGO) on selected items, loyalty card bonuses, and social media giveaways |
Marketing Channels: | Social media (Facebook, Instagram), email newsletters, local newspaper ads, and sidewalk signage |
Staff Responsibilities
Customer Service: | Provide excellent customer service to enhance the overall experience |
Promotion: | Encourage customers to participate in the campaign and spread the word |
Product Knowledge: | Familiarize yourself with the campaign offers to assist customers effectively |
Incentives for Staff
Sales Targets: | Achieve higher sales to unlock bonuses and rewards |
Customer Engagement: | Receive recognition for outstanding customer engagement efforts |
Training Session
A training session will be conducted on [Month Day, Year] to familiarize staff with the campaign details and provide tips for effective customer engagement.
Feedback and Suggestions
We encourage all staff to provide feedback and suggestions throughout the campaign to improve our marketing efforts.
Let's work together to make "Sip & Savor: A Taste of Joy" a resounding success! Thank you for your dedication and hard work.
Best regards,
[Your Name]
[Title]
[Your Company Name]
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