JWT CREATIVE BRIEF
Prepared by [Your Name]
Background Information
Brand Name: | Novelle |
Industry: | Health and Wellness |
Launch Date: | January 2053 |
Current Market Position: | New Entrant |
Competitors: | Well Corp, Life Boost, Zen Living |
Objectives
The primary objective is to introduce Novelle as a premium wellness brand in the health sector. This includes building brand awareness, establishing a unique brand identity, and fostering customer loyalty in the first year.
Target Audience
The target audience consists primarily of health-conscious individuals aged 25-45 who actively seek holistic wellness solutions. This group is typically urban, with a higher disposable income, and values premium, sustainably sourced products.
Key Messages
Novelle: Transforming Wellness with Sustainable Luxury
Experience Premium Health Solutions Tailored to You
Commit to a Healthier, Happier Future with Novelle
Creative Considerations
Brand Personality: | Luxurious, Trustworthy, Innovative |
Tone of Voice: | Inspirational, Empathetic, Authoritative |
Visual Style: | Clean, Modern, Nature-inspired |
Colors: | Emerald Green, Soft Gold, White |
Fonts: | Sans-Serif, Minimalistic |
Deliverables
Item: | Details |
Brand Logo: | High-resolution formats for various uses |
Website Design: | User-friendly, responsive design |
Social Media Assets: | Graphics and content for Instagram and Facebook |
Marketing Collaterals: | Brochures, flyers, posters |
Launch Campaign: | Integrated marketing campaign plan |
Budget and Timeline
The allocated budget for the entire project is $750,000. The project will commence in September 2052 and is expected to be completed by December 2052. Key milestones include concept approval, design drafts, final revisions, and delivery of assets.
Approval Process
All creative concepts and deliverables will be subject to a multi-tier approval process:
Initial review by internal marketing team
Client review and feedback
Revisions based on feedback
Final approval by the client
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