Short Course
I. Course Overview
Course Title | Introduction to Digital Marketing |
Instructor | [Your Name]
[Your Email] |
Course Code | DMK 101 |
Level | Beginner |
Course Description | This short course is designed to provide a comprehensive introduction to digital marketing. Students will learn the fundamentals of online marketing, including social media strategy, content creation, SEO, and email campaigns. The course emphasizes practical skills that can be applied immediately in real-world scenarios. |
Prerequisites | None |
Course Duration | 2 Weeks (October 1, 2050 - October 14, 2050) |
Class Schedule | Monday to Friday - 2:00 PM to 5:00 PM |
Location | Room 303, [Your Company Name] Building
Online Access via [Your Company Name] Management System |
II. Course Objectives
By the end of this course, students will:
Understand the basic principles of digital marketing.
Develop and implement a social media strategy.
Learn the essentials of content creation for online platforms.
Apply search engine optimization (SEO) techniques.
Design and manage email marketing campaigns.
III. Course Content
Module | Topics Covered |
|---|
Module 1: Digital Marketing Foundations | Introduction to digital marketing Key concepts and terminology Overview of digital marketing channels
|
Module 2: Social Media Strategy | Social media platforms and their uses Creating and managing social media profiles Building an audience and engaging followers
|
Module 3: Content Creation | Basics of content marketing Writing for the web and social media Visual content creation and tools
|
Module 4: Search Engine Optimization (SEO) | |
Module 5: Email Marketing | Fundamentals of email marketing Designing effective email campaigns Analyzing email performance
|
Module 6: Capstone Project | |
IV. Course Schedule
Day | Topic | Date | Assignments/Deadlines |
|---|
Day 1 | Introduction to Digital Marketing | October 1, 2050 | Reading: Introduction to Digital Marketing by [Author Name] |
Day 2 | Social Media Strategy | October 2, 2050 | Quiz 1: Digital Marketing Fundamentals |
Day 3 | Content Creation | October 3, 2050 | Assignment 1: Create a Social Media Post (Due: October 4, 2050) |
Day 4 | Search Engine Optimization (SEO) | October 4, 2050 | Discussion: SEO Strategies for Beginners |
Day 5 | Email Marketing | October 5, 2050 | Mini-Project: Design an Email Campaign (Due: October 6, 2050) |
Day 6 | Capstone Project Workshop | October 8, 2050 | Project Draft: Digital Marketing Plan (Due: October 9, 2050) |
Day 7 | Capstone Project Presentation | October 9, 2050 | Presentation: Final Digital Marketing Plan |
Day 8 | Peer Review and Feedback | October 10, 2050 | Feedback: Peer Review of Capstone Projects |
Day 9 | Course Review and Q&A | October 11, 2050 | Assignment 2: Final Project Submission (Due: October 12, 2050) |
Day 10 | Final Exam and Wrap-Up | October 12, 2050 | Final Exam: October 13, 2050 |
V. Assessment and Grading
Assessment Type | Description | Weight |
|---|
Quizzes | Short quizzes covering the basics of digital marketing. | 20% |
Assignments | Practical tasks such as creating content and designing campaigns. | 30% |
Mini-Project | A brief project focused on applying learned skills in a real-world scenario. | 20% |
Capstone Project | A comprehensive digital marketing plan developed by each student. | 20% |
Final Exam | A cumulative exam covering all course content. | 10% |
VI. Required Materials
Material Type | Details |
|---|
Textbook | Introduction to Digital Marketing by [Author Name], 2050 Edition, [Publisher Name]. |
Software | Access to [Your School's Learning Management System] and digital marketing tools provided during the course. |
Online Resources | Supplementary readings and tutorials available through [Your School's Online Library]. |
VII. Course Policies
Policy | Details |
|---|
Attendance | Mandatory attendance for all sessions. More than one absence may result in a lower grade. |
Assignment Submission | All assignments must be submitted via [Your School's Learning Management System] by the specified deadlines. |
Participation | Active participation in discussions and workshops is expected and will contribute to the final grade. |
Academic Integrity | Adherence to [Your School's] academic integrity policy is required. Plagiarism and cheating will result in disciplinary action. |
VIII. Final Notes
Complete all assignments on time to maximize learning outcomes.
Engage actively with peers and instructors during workshops and discussions.
Take advantage of the available resources to deepen your understanding of digital marketing principles.
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