Media Planner Criteria Layout
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Date:
Introduction
This section provides an overview of the document's purpose and the importance of establishing criteria for selecting media planners. It should highlight the role of media planners in achieving effective marketing and advertising strategies.
Purpose
The purpose of this document is to outline the criteria for evaluating media planners. By establishing clear benchmarks, we aim to ensure that selected media planners align with our organizational goals and effectively contribute to our marketing efforts.
Scope
This document applies to all media planning activities within the organization, including but not limited to traditional media, digital media, and integrated campaigns. It serves as a guide for evaluating potential media planners and agencies.
Criteria Table
Criteria | Description | Weighting (%) |
|---|
Experience | | |
Strategy Development | | |
Media Buying Skills | | |
Analytical Skills | | |
Client Management | | |
Budget Management | | |
Scoring System
The scoring system allows evaluators to rate each criterion on a scale of 1 to 5, where:
1 = Poor
2 = Fair
3 = Good
4 = Very Good
5 = Excellent
Scores will be multiplied by the weighting of each criterion to calculate the total score.
Evaluation Process
Initial Review: Evaluate all media planners based on the established criteria table.
Scoring: Evaluators will score each criterion based on their assessments.
Total Score Calculation: Sum the weighted scores for media planner totals.
Final Decision: Discuss scores in a review meeting, and select the media planner with the highest total score, considering qualitative factors as needed.
Criteria Templates @ Template.net
