How to Create an Editable Conference Brochure in Publisher
There's always going to be a huge checklist when organizing conferences and one of the tasks it covers is coming up a brochure. Conference brochures are promotional documents used to attract conference-goers or your desired audience to go and attend a certain event or gathering arranged by a company, organization, or the like. Your brochure design or flyer design should embody the objectives and concept of the event. To effectively produce one, you can make use of an online brochure maker or download some flyer templates, brochure templates, a pamphlet template and the like. Below are some guidelines to help you create a personalized conference brochure.
1. Determine the Agenda
Conferences involve different discussions and agendas mostly about status updates, information sharing, decision making, problem-solving, innovations, and more. You need to get your hands on the list of things that will be discussed during the event so that you can figure out the type of advertising material to use for the upcoming activity.
2. Look for a Reference Material
To help you out in choosing the right brochure design or flyer design, you can look for brochure examples from the previous conferences or, better yet, search the internet for available online flyer maker or brochure maker and/or visit websites that offer various creative and promotional templates like a blank pamphlet template, free brochure templates, free flyer templates, and more.
3. Utilize a Ready-Made Conference Brochure Template
Using your smartphone or any mobile device, look for available flyers or brochure templates on the internet that will give life to your promotional document. Customize the layout and change the formatting of your chosen template and add high-quality vector images. Add the contents starting from the most basic information about your business, product and/or service followed by the company's milestones and highlights and other supplementary information.
4. Review and Proofread the Final Output
After applying the desired formatting and adding the needed information to the template, take a few minutes or an hour rest before you begin proofreading the whole document. Meticulously check every single information and data on your brochure and correct any grammatical or formatting errors. Ask a colleague or a friend to review the final draft before saving it just to make sure that everything is properly organized.
5. Go to the Nearest Printing Shop
Examine thoroughly the final draft of your brochure and check for errors in the formatting and make the necessary adjustments and revisions. Review the contents for grammatical and writing errors. After reviewing and proofreading the final output, save the file and prepare the materials for printing. Since you will be distributing a lot of copies to several delegates or attendees, drop by the nearest printing shop and have the brochures printed there. Doing so not only saves time and money in production, but it also allows you to cover other matters regarding the event's preparation.
6. Devise an Effective Distribution Plan
After you receive all the printed copies of the promotional document, send and distribute the brochures to your target audience through snail mail and email and by handing them personally to your customers in selected strategic locations. To reach the largest possible market, you can use both print materials and digital ads to attract more customers.