How to Make Minimal Brochures in Adobe InDesign?
As a businessman, you may use appealing visuals for your business brochures to deliver your products and services to your audience. On the contrary, you don't need too many striking designs and visuals to communicate, since you can have less. Sometimes, less is more. If you want to present your business products, services, and identity to the mass, you can choose to be simple. Here are some easy tips to make your minimal brochures:
1. Limit Your Design
Sometimes it gets tempting to use extreme brochure designs. But when you are on the go for minimalism, you know that less is more. If you want to make a minimal brochure, restrain yourself from using too much style. All you need is the extra effort to simplify your brochure. Your layout should look neat and serene to the eyes. Another, don't overuse colors at all. When you use colors, all you have to do is choose the best. You can have two or three colors on your paper. Granted that you have to make it neat, pick colors that complement each other.
2. Choose Brochure Fold
Minimal or not, brochure folds are essential. Before you decide for a fold, examine if it is useful for your content or not. This is because sometimes, a specific fold will not fit your content even if you want it. As an illustration, a person wants to use a trifold brochure, but his brochure should highlight images, so, this fold style is not practical. This is in fact because a trifold style is not suitable for the emphasis of photos but is the best ideal for engaging contents. Prefer the brochure fold that will feature your brand and purpose.
3. Brochure Details
When introducing the details for a minimal brochure, you need to be straightforward. Given that your chance may lie on customers that will read your advertisement, you have to market your brand accordingly. Highlight the benefits that your customers can get when they favor your products or services. Likewise, you also have to know their needs. Be certain that can you accommodate their demands through your products and services. Sometimes, you can appeal to their senses and their sentiments. This way, you can give them what they might want and will give you more chances of getting customers.
4. Use Images
Aside from your brochure details, make use of images. However, since you have to keep it to a minimal level, choose the most impressive images for the minimal-looking advertisement. On the other hand, when you paste your pictures, make sure to leave some clean spaces blank. This will add neatness to your brochure.
5. Use Adobe InDesign
Now that you have ideas on how to ace your brochures, open Adobe InDesign and start making your work. But before that, choose a brochure template from the minimal brochure templates above that will perfectly fit your purpose. Adobe InDesign is a program that is effective for making a magazine, a manual, and flyers.