How to Make a Campaign Flyer in Adobe InDesign
You know a campaign is victorious when it moves and influences its target audience. Campaigning for something takes strong strategies to get the target audience's attention. Well, there are a lot of channels to choose from—ranging from digital marketing channels to traditional marketing channels. You have lots of choices. If you want to stick to the traditional one, well, it's still effective! Yes, one of them are modern flyers.
We can't just push flyers off the list. Why? Because flyers still rule! They are still effective and are really convenient for any campaign. What flashes an effective campaign? How do you rock a simple flyer for your campaign? No idea yet? Don't worry, here simple steps for you:
1. Start with a Concept
The first step you need to do is to start with a concept. What do you want your flyer to be all about? Do you want to make a political campaign? Do you want to make a human rights campaign flyer? Do you have to make a hunger campaign flyer? Do you want to start a republic campaign flyer? You should know what your goals are before you start making your minimal flyer. This way, you know where you are up to and not lose your way.
2. Highlight Emotions
Emotions are easier to process. Medium says that the portal to powerful advertising is captivating emotions. However, this part is a bit tricky. It's not easy to get the feeling of your target audience. Sometimes, a campaign may fail if it intensely focuses on an unrealistic message, although it's emotional. So, you have to think and brainstorm how you can connect your message and contents to your audience without falling to the unrealistic emotional pit.
3. Incorporate Engaging Visuals
Since you are making a flyer, you can't make it dull to look at. Aside from your message, you have to hook your audience with engaging visuals. Add colors and images to your creative flyer. Try searching for the best campaign flyer layouts like the ones above as your guide. More so, your target audience should understand what your flyer is about when they look at it. Choose the best fonts that fit your flyer. Make sure that your fonts are easy to read. Also, you can't overload your flyer with too much contents or images. You have to create a balance. You only have a few seconds to lock your audience's attention to your flyer, so make it count.
4. Call to Action
A campaign flyer is not a campaign flyer without a call to action. You need to make your audience feel that your flyer is very important and urgent. Your audience has to get the idea that they need to follow and support your campaign. Provide phrases that surely get their attention. Make sure that your call to action is in a space that easily gets the attention of people. Remember, your flyer is a ticket to get more people to support and follow your campaign.