How to Create a Flyer in Adobe InDesign?
We’ve seen different forms of advertising materials, be it digital, online, or print. While others entice us to visit a store and avail of what it has to offer, there are some advertisements that we tend to ignore because it lacks compelling power. An effective advertising material should have not only necessary details about a particular business but also a visually attractive design. Just like any other type of promotional tool, flyers should also be carefully crafted to attract the right customers. Advertisers should make good use of the space allocated for the text and photos. If you are tasked to create a flyer to promote a business or an event, we have listed down five simple steps to help you design an effective flyer in Adobe InDesign.
1. Choose the Right Editing Application
Whether you are aiming for a creative, modern, or minimalist flyer design, choosing the right editing software is crucial. In selecting a program, make sure that it has all the features and tools you need. One of the best applications developed by Adobe which will help you layout a visually appealing flyer design is Adobe InDesign. It is a desktop publishing software commonly used in creating print materials.
2. Write a Catchy Headline
Headlines are written to grab the attention of the target market at first glance. Without a catchy headline, your flyer may just be ignored. Moreover, see to it that you highlight the most important information about your business which you would like to convey to the audience. For example, if you are creating a sports flyer, point out what sports event you think people await the most and place it in the headline. Announcing an open house party (for event flyers), a grand opening, or a promotion or discount on the products and services you offer have higher chances of catching the attention of the people.
3. Work on the Details
After writing the headline, start filling your flyer with the necessary details for the promotion of the products and services your business offers. If you are creating a flyer for a real estate company, include essential information such as the property type, location, amenities, and approximate size. For a church or school flyer, you may mention a few background details about your organization. However, you should keep in mind that you have to maintain concision in writing the information you will include in your flyer.
4. Include Photos
Photography is essential in most print materials. The right choice of photography adds more life to your flyer and helps you communicate a message more effectively. Aside from that, it also allows you to feature some of your products and services. For your flyer to stand out, add high-quality and remarkable photos in your design. If you are promoting a restaurant, be sure to attach food photography in your flyer.
The main goal of a promotional tool is to persuade the customers to try the products and services your business offers. After printing your document on a high-quality material, distribute it in areas that generate high foot traffic.