A construction rack card is an advertising tool that can be seen in places with high foot traffic such as hotels, restaurants, convenience stores, and other landmark places. In 2016, Zippia reported that there are an estimated 700,000 construction companies in the U.S. With the number of competitors you have, you really have to optimize your marketing strategies. Don’t just stick to one advertising tool. Here’s how you can create a construction rack card that stands out.
1. Start With a Template
What better way to start crafting than using a template designed to easily create a rack card? You can check out some of our brochures and flyer templates should you also need another marketing tool.
2. Personalize the Rack Card Template
This is the time when you need to customize the template to fit your specifics. Add a short description of your construction company, logo, letterhead, or images.
3. Incorporate Unique Graphic Designs
You want to be original and unique in the eyes of your target audience. So, you gotta add some unique graphic designs to add vibrancy to your modern rack card.
4. Proofread and Finalize It
Proofread for some minor errors. You don’t want some typos or unfinished graphics on your finish product, right? Also, you should not forget to add a compelling call to action and contact details.
Print it using your color printer or run to the nearest printing shop. You can also share your sample rack card online or save it to another file format such as Adobe InDesign before printing. And start marketing your construction company!