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According to Nexcess, a website that discusses eCommerce, a lookbook is one of the many marketing tools. However, unlike posters and pamphlets, a lookbook presents a product in a collection of flattering photos. If you are looking to design a lookbook, the tips we provided below can help you.
Designing a lookbook will involve the planning of its layout. The layout will serve as your guide as you arrange the materials you are going to compile. It will also guide you on what design elements you are going to utilize. To plan the layout, you have to consider several things, such as the theme, font, image arrangement, etc.
The lookbook you are designing will require materials. First, gather the photos of the product you are planning to promote on your lookbook. Next, gather the other visual materials you will use on the design. Refer to the layout when gathering the materials. You have to remember that the design elements must complement each other.
Graphic design applications will be your primary tool when putting your lookbook together. Applications like Adobe InDesign and Adobe Illustrator have the necessary tools to streamline the design process. However, you have to spend some time in familiarizing yourself with these applications' functions.
When putting the materials together, refer to the layout. Take advantage of the tools that are available in the graphic design application that you are using.
After organizing the entertainment lookbook contents, make it more presentable by adding design elements based on the theme you have chosen. Again you will have to refer to the layout you have developed.
Lookbooks are a collection of photos arranged to look attractive and flattering. Lookbooks aims to present its subject in a positive light in order to promote it.
Graphic design apps like Adobe Illustrator and Adobe InDesign are good tools to use when designing a lookbook.