How to Create a Fashion Lookbook in Adobe Indesign
A fashion lookbook is a collection of images assembled to display a line of models, artists, fashion trends, stylists, or items of clothing. Usually, trendy fashion looks for a certain month or season is modeled by influencers and celebrities. It provides audiences with concepts about styling outfits or showing what the latest fashion trends are. As mentioned in the Bureau of Labor Statistics, there were around 7,855 private businesses in the apparel industry in the United States for the year 2010.
When it comes to fashion marketing, you have to do something that you can to make your promotion as successful as possible. With the help of Adobe Indesign, here are five tips to guide you:
1. Focus on Your Creative Sections
Firstly, ensure that somehow the brand and appearance are centered on the sections in your lookbook. Don't worry about keeping things as simple as possible, and don't be hesitant to use a lot of white space. Just like an elegant flyer, you must choose a simple backdrop and color palette that complements the shades of the lookbook's general appearance.
2. Give Your Audiences a Realistic Portrayal
Hold off any designer labels, brand names, or specifications. These words may sound important, but when it comes to fashion, the visuals of your lookbooks should be all about the clothing and beauty without disruption. You must always be talking about your target market when planning your fashion lookbook. Begin to think about the things you're going to create to appeal to that particular demographic. Use natural styles and choose designs that would ideally suit the audience, depending on the fashion season.
3. Plan Your Layout
One of the major mistakes in building a lookbook is dealing with the readers when it comes to fashion brands. Since you are trying to entice attention, that implies you will have to prepare your lookbook with your intended market in mind from the beginning to the end. Skit before you begin creating your modern layouts and page series. It can help you determine any problems or vulnerable areas in the overall structure efficiently without spending so much time or money on the designing stage. Think deeply about how each photography or segment complements one another. Throughout the process, keep your style consistently.
4. Consider the Sophisticated Printing Designs
There are so many options for your printing designs, such as matte, glossy, hard, soft, and others. It's always worth the effort to search for the correct paper stock to match your images as it will make an appropriate impact. Choose high-quality images, provide sufficient space for trims and bleeds, and make sure you use the colors that look pretty good on display just like any other promotional tools like catalogs.
5. Do Not Settle for D.I.Y
One of the contact points between your potential market or fashion buyer could be your lookbook, so making a professional style booklet could make a huge difference. Don't forget to manage to pick an excellent publisher to bring everything together.