How to Make A Fashion Lookbook in Publisher
In a statistics report by Statista, retail e-commerce revenue for footwear, accessories, and apparel from 2017 revenue will continue to mount until 2023, from approximately 102 billion US dollars to utmost 146 billion US dollars of revenue; and there is nothing yet a sign of fall down for these numbers.
With this sign of great numbers, the competition in the market could also get any way tougher and tougher. The fashion industry has always become bigger. If you’re looking for an effective guideline in featuring your magnificent fashion items through a lookbook, check our well-researched key points below.
1. More Space for Images and Layout
As a print material dedicated to inspire and pursue the purchasing decisions of the target customers, your fashion lookbook must tailor more of the visual representations of the products than of entailing many wordings, unlike catalogs or brochures. The majority of the space of the fashion lookbook is customary shall be allocated in placing images and designing the layout. You can surely still input some content, but only the most pertaining and significant ones like the name of the specific clothing/collection, its composition, features, and prices.
2. Tailor it with a Theme
A good, concrete theme for your fashion lookbook can make it appeal smooth and swift to your target readers with a particularly admirable gravity of dramatic effect. This can help you put your fashion lookbook a sense of sympathy to the potential customers regarding their specific fashion or clothing desires. Correlate the color scheme to be used, make use of uniform, limited usage of typographies, and other graphical elements. In this sense, you can not only merely presenting products but also a story they can engage in, not indicating your lookbook so much for business purposes only.
3. The Negative Space
Negative space is a term coined for a design canvas with a particular space that’s not imprinted with any visual elements. In doing the layout, the simplicity of negative space can do so much in promoting your fashion line. This space can easily provide your lifestyle lookbook of the breathability to the eyes of the viewers considering its neat and subtle look. This kind of space on your layout will emphasize your product more with ease with an appeal of sophistication.
Remove the clutters, cleanly lay out your design, and make use of negative space. Commonly negative space is also known as white space. But a negative space doesn’t always have to be in white—this can be in different singular colors, as well. It’s only white can always match easily with most products. Evaluate yours thoroughly and see what another hue you can work with for your negative space.
4. Highlight Lifestyle
In presenting your portfolio of fashion brands, do not just solely show these products in a photo taken through a studio. Though this becomes a common habit for fashion brands, it’s still recommendable to feature these brands with lifestyle imagery. For example, if you’re showcasing an article of clothing for summer, you can shoot the model with the said clothes with the summer setting. You may shoot in beachfront with minimal props. If it's streetwear, go for setups where the city is there, and maybe a few creative flyers around are helpful as a prop.
5. Take Different Shots
Fashion fanatics will be undoubtedly keen on details per item, and we can not blame them for that. Thus, feature also of close up shots towards your fashion lookbook. Take a photographic shot on a particular angle or side of the item that can showcase closely of its fabric and material. Remember, your models are the actual accessories of your clothing brands. Make use of planners. Planners will surely help you organize your ideas and concepts in taking photos for your lookbook.