How to Make a Spa Flyer in Adobe Illustrator
The health and wellness industry in the United States, where spa businesses belong, is rapidly growing. According to Statista figure, the market value in this industry shows growth from 2015 with 166.5 billion U.S. dollars and 174.3 billion U.S. dollars in 2019. Its market value is expected to increase by 179 billion U.S. dollars in 2020. That makes the health and wellness industry one of the industries with large markets in the U.S.
With this data, there's no doubt that this industry is booming, as well as the competition between businesses. So, if you want to make sure that you get to the top of the market by marketing your spa business, you might have to craft a competent promotional material—flyers. Below are tips on how to make a spa flyer that you may follow. Read below.
1. The Design Matters
One of the most important components of a marketing flyer is its designs. Your spa flyer needs to catch the attention of your prospects in their first glance to keep them read the whole leaflet. Thus, crafting designs that are enticing to your target market is necessary. In doing so, you can make use of Adobe Illustrator—a vector graphics editor that allows you to construct attractive designs using its user-friendly graphics feature elements. However, creative designs can draw interest to your market if done right. Thus, never overdo it.
2. Images are a must
Aside from crafting designs into your spa advertising flyer, it is a must for you to attach compelling images unto it. Using photographs in your spa flyer is like providing your prospects with an overview of what your spa services are. So, it would be best to make use of real images so that your customers will set their standards right. Nevertheless, ensure to use high-definition images to avoid quality damaged once you print your spa flyer.
3. Make it Informative
After you structure your spa flyer with well-made designs and images, it is time for you to make it informative by adding your content. Your spa flyer serves as an invitation, be it for a grand opening of your new beauty spa business or any promotional events. Thus, your professional flyer needs to be inviting and descriptive. Your content must include the following necessary details—spa services offered, prices for each service, and other features. You must also put an overview of your company like the company name, logo, contact details, and list of spa shops for branding purposes.
4. Keep it Balanced
Keeping the balance of the designs and content in your spa flyer template is necessary. Doing so will help you cut out things that are not important that will make your promotional flyer an uneffective one. So, before you head out to printing and distributing your spa flyers, make sure to double-check it first. Remember, your prospects would want to see an organized and informative marketing spa flyer rather than a busy and crowded one.
5. Flyer Distribution is Essential
The purpose of making a spa flyer is to market your spa services to your target audience, but you can't do that if you will not distribute your spa flyers. Flyer distribution if easy if you know where to hand them out. The best places to disseminate your business flyer is in public places like parks and malls.