How to Make a Training Flyer in Adobe Illustrator
When someone wants or has to learn something, training can help. Research says that when we're learning a new skill, the cells in our brain that send and receive the task become more productive. With constant practice and training, we can master skills. Also, Statista says that for training initiatives, companies paid an estimated amount of 168.8 billion U.S. dollars in North America. This goes to show that businesses are willing to pay to train their employees because they know how training can improve someone's skills.
Moreover, whatever kind of training you want to offer, it's important to advertise it. You may use training flyers to promote your training. Here are some tips that can help you:
1. Incorporate Colors
Colors are powerful. You can communicate through them. You can affect someone's emotions through the use of colors. So, you have to use hues on your flyers. However, in choosing the right colors for your flyer, you have to be careful. Don't use too much colors on the promotional flyer. You have to restrain using it. This doesn't mean you're going to use one color throughout. Select colors that complement so that their good to the eyes. Remember, pigments add to the flyer design.
2. Use Images
Images are essential to grab a person's attention. But, you have to make sure that you choose a photo that relates to the training. This way, with only one look, people can understand what your advertising flyer is about through the picture. Don't use low-quality images because it would look displeasing when printed. Giving out flyers with low-quality images can affect your business.
3. Keep It Simple
You don't have to impress people by putting extravagant designs and contents. Your main goal is to grab people's attention and convey your message. Sometimes, simplicity is better. For that, you can apply minimal designs to the simple flyer. When putting the contents, don't use too much typographies. You can limit typography use to three so that your flyer will look professional. Don't put long paragraphs, or no one will want to read the flyer. You should only include vital information.
4. Add a Call to Action
Don't forget to leave a statement that will spark action among the readers of the printable flyer. You have to put a call to action. You need to tell them to try your training services directly (e.g., personal training, gym and fitness training, pet training, or football training). This way, they know what they should be doing next. Your call to action will urge the audience that they need to make a move.
5. Show Offers
People get excited by offers. So for your training business, you have to highlight your offers. Make sure that you showcase the offer in boldface so that people can read them easily. Research says that offers create an impulse among customers to buy or try the product or service. So, use this strategy on the minimal flyer to your advantage to get more clients!