How to Make a Voucher Book in Publisher
Vouchers are marketing documents that entitle its bearer to a product or service discount, freebie, or a combination thereof. These documents (whether printed or electronic) have a predetermined monetary value that its bearer can redeem at authorized stores or locations.
A voucher book is a collection of these vouchers. They are created to minimize the cost of printing individual vouchers. Some business owners and marketers may also call vouchers as gift certificates or coupons. You may use graphic design tools like Adobe Photoshop (PSD), InDesign (INDD), Illustrator (AI), Microsoft Word (DOC), or Publisher (PUB) to make voucher books template designs.
Shared below is a list of best practices that anyone may follow to create a voucher book. Study these tips and apply them to your voucher-making process.
1. Decide What Kind of Voucher You Want to Make
The cardinal step in voucher-making is deciding on what kind of voucher you want for your marketing campaign. Vouchers are generally classified into two main categories. Printed vouchers and e-vouchers. If you want to launch a print marketing campaign, make printed vouchers. And if you want a digital campaign, create e-vouchers.
Also, you need to be more specific about what kind of voucher book you need. To illustrate, there can be hotel coupon books, entertainment book coupons, discount vouchers, food vouchers, travel vouchers, gift vouchers, etc.
2. Choose a Unique Offer
Whatever type of voucher or coupon book you wish to create, you must then choose a unique offer or selling point for your vouchers. This offer or USP is the main draw of your vouchers. It can come in the form of discounts, special deals, freebies, or prizes. Whatever it is, it’s essential to keep the offer in line with your brand or company image. Also, you need to make sure that your offer is low enough without bankrupting your company.
3. Select a Design Theme
Most vouchers are distributed to customers and potential clients through direct mail inserts, face to face distribution, or through emails. And did you know that up to 61% of respondents of a consumer behavior study said that a getting surprise offer or deal in the form of vouchers is important when brands interact with customers? That is why if you want to make a mark in your customer interactions, it pays to make this as memorable as possible through the use of well-designed discount vouchers.
Choose an attention-grabbing theme that unites all the text and graphic elements in your voucher book template. Don’t forget to add your brand logo or trademark to make the voucher look more credible.
4. Track You Vouchers
Do not let our voucher-making efforts go to waste. It’s not enough that a customer redeems a voucher or gift certificate. A smart entrepreneur should track all their vouchers. Incorporate tracking numbers into the document design. Ask employees to records the day, time, and amount of purchase when the vouchers were used. You may then use this data to determine when is the best time to implement a voucher marketing strategy and give your brand the best profit margins possible.
5. Implement Concurrent Marketing Programs
Recent market studies show that almost 55% of consumers use print and e-vouchers or coupons. This means that potentially half of your target market is actively looking for deals to save money. And to maximize your profits through the use of these vouchers, you may implement other complementary marketing programs to help boost sales.
For instance, you may include these vouchers as part of luxury catalog mailers, or you may send out a Father’s Day email newsletter that includes voucher codes for a gift for your customer’s dad. You may event stick these vouchers into your flyers. Do whatever works for your business and your allotted advertising budget.