Marketing Interview Rubric
Welcome to the marketing interview rubric for [Your Company Name]. This comprehensive guide is designed to assist interviewers in evaluating candidates for marketing positions within our organization. It ensures a structured and fair assessment of candidates' skills, knowledge, and suitability for various marketing roles.
Instructions:
For each criterion, use the rating scale from 1 to 5 to assess the candidate's performance:
5 - Excellent: The candidate demonstrates exceptional skills and knowledge in this area.
4 - Good: The candidate performs well and meets expectations.
3 - Average: The candidate meets the minimum requirements but may have some room for improvement.
2 - Needs Improvement: The candidate's performance is below expectations and requires development.
1 - Unsatisfactory: The candidate's performance is significantly below expectations.
Marketing Strategy and Planning |
Sub Competency | Criteria | 5 | 4 | 3 | 2 | 1 | Comments |
Strategic Thinking | Market Understanding | | | | | | |
Goal Setting | | | | | | |
Planning | | | | | | |
Digital Marketing |
Online Presence | Social Media | | | | | | |
Website Optimization | | | | | | |
Email Marketing | | | | | | |
Content Creation and Management |
Content Strategy | Content Creation | | | | | | |
Content Distribution | | | | | | |
Brand Management |
Brand Strategy | Brand Awareness | | | | | | |
Brand Consistency | | | | | | |
Data Analytics |
Analytics Tools | Tool Familiarity | | | | | | |
Data Interpretation | | | | | | |
Communication and Presentation |
Verbal and Written Communication | Clarity | | | | | | |
Presentation Skills | | | | | | |
This marketing interview rubric provides a structured framework to assess candidates comprehensively. It helps identify individuals who align with our company's marketing needs and values. Interviewers should use this rubric consistently to ensure fair evaluations.
[Your Company Name]
[Your Company Email]
[Your Company Address]
[Your Company Number]
[Your Company Website]
[Your Company social media]
[Your Name]
[Your Email]
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