Marketing Tracking Rubric
This Marketing Tracking Rubric is a tool for assessing the performance of our marketing efforts. It is designed to provide us with a clear view of our marketing metrics and KPIs, aiding data-driven decision-making and continuous improvement.
Metric Category | Specific Metrics and KPIs | Period Covered | Date of Evaluation |
Website Analytics | Total Website Visits Unique Visitors Pageviews Bounce Rate Average Session Duration | Monthly | 10/01/2050 |
Social Media | Total Followers (per platform) Likes, Shares, Comments Follower Growth Rate | | |
Email Marketing | Number of Campaigns Sent
Open Rate
Click-Through Rate (CTR)
Conversion Rate
New Subscribers
Unsubscribers List Churn Rate | | |
Paid Advertising | Number of Campaigns Run
Impressions
Click-Through Rate (CTR)
Cost Per Click (CPC)
Conversion Rate
Return on Ad Spend (ROAS) | | |
Content Marketing | Number of Blog Posts Published
Pageviews
Time on Page
Downloads/Registrations
Engagement Metrics | | |
Offline Marketing | Number of Events Attended
Leads Generated
Cost Per Lead
Ad Placements
Response Metrics (e.g., QR code scans) | | |
Marketing Expenses | Breakdown of Marketing Budget
Overall Marketing ROI
ROI by Marketing Channel | | |
Customer Feedback and Surveys | Net Promoter Score (NPS)
Customer Satisfaction Score (CSAT) Number of Feedback Responses Common Themes and Issues | | |
Competitor Analysis | Competitor Traffic and Engagement Metrics
Ad Spend and Strategies
Market Share Change | | |
Recommendations and Action Plan | Key Findings Action Plan Budget Adjustments Improvement Strategies | | |
Conclusion and Executive Summary | Summary of the period's marketing performance Key takeaways and achievements | | |
Disclaimer:
The data presented in this rubric is a snapshot of our marketing activities at specific points in time and may have limitations. It should be used in conjunction with other qualitative analyses for well-informed decisions. We are committed to safeguarding customer data and will adjust the rubric as needed to reflect our evolving goals and objectives.
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