Sales Development Rep (SDR) Training Statement
A. Purpose
This Sales Development Rep (SDR) Training Statement outlines the training process and expectations for SDRs, ensuring they are equipped with the knowledge and skills required to excel in their roles. It serves as a guiding document for both SDRs and their trainers.
B. Training Program Overview
Training Duration: SDR training will be conducted over [X weeks or months].
Training Materials: SDRs will have access to a comprehensive set of training materials, including sales playbooks, product knowledge resources, and customer personas.
C. Core Training Modules
Product/Service Knowledge: SDRs should be able to explain how our new software platform streamlines operations and saves customers an average of [30]% on costs.
Sales Techniques: SDRs will learn to craft persuasive cold call scripts and follow up with engaging email templates.
Lead Qualification: SDRs will use BANT (Budget, Authority, Need, and Timeline) criteria for effective lead qualification.
CRM and Sales Tools: SDRs will use Salesforce to log lead interactions, set reminders for follow-ups, and track lead progress.
D. Assessment and Progression
Assessment: At the end of each training module, SDRs will take a knowledge assessment to ensure they grasp the key concepts.
Progression: To advance, SDRs should consistently achieve a minimum of [20%] conversion rate in their lead qualification process.
E. Mentorship and Support
Mentorship: SDRs can turn to their mentors for advice on handling challenging leads or refining their sales pitches.
Ongoing Learning: SDRs will attend weekly training sessions to learn about the latest sales tactics and tools.
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