Follow-Up Questions for Advertising Client

Follow-up Questions for Advertising Client

Client Company Name:

[Client Company Name]

Contact Number:

[Contact Number]

1. Campaign Objectives:

a. What specific goals do you want this advertising campaign to achieve?

                                                                                                                                                                                                                                                                                  

b. Have there been any changes or updates to these objectives since our last discussion?

                                                                                                                                                                                                                                                                                  

c. Are there any particular metrics or Key Performance Indicators (KPIs) you prioritize for measuring success?

                                                                                                                                                                                                                                                                                  

2. Target Audience:

a. Have you further refined or identified any specific demographics or segments within your target audience?

                                                                                                                                                                                                                                                                                  

b. Are there any new insights or data that could help us better understand your audience's behavior or preferences?

                                                                                                                                                                                                                                                                                  

3. Messaging and Creative:

  1. Have there been any updates or alterations in your brand's messaging or positioning that we should incorporate into the ad campaign?

                                                                                                                                                                                                                                                                                  

  1. Are there any particular themes, styles, or tones you want us to emphasize or avoid in the ad creatives?

                                                                                                                                                                                                                                                                                  

4. Platforms and Channels:

  1. Are there any new platforms or channels you're considering for this campaign?

                                                                                                                                                                                                                                                                                  

  1. Have there been any shifts in your preferred channels or mediums for advertising since our last conversation?

                                                                                                                                                                                                                                                                                  

5. Budget and Schedule:

a. Has there been any change in the allocated budget for this campaign?

                                                                                                                                                                                                                                                                                  

b. Are there any adjustments in the campaign timeline or schedule that we should be aware of?

                                                                                                                                                                                                                                                                                  

6. Competitive Landscape:

a. Have there been any notable changes or developments among your competitors that might impact our advertising strategy?

                                                                                                                                                                                                                                                                                  

b. Are there any specific areas where you feel you need to outperform your competitors?

                                                                                                                                                                                                                                                                                  

7. Feedback and Expectations:

a. Do you have any specific feedback from previous campaigns that you'd like us to consider for this one?

                                                                                                                                                                                                                                                                                  

b. Are there any new expectations or elements you'd like to emphasize in this campaign based on recent market trends or consumer feedback?

                                                                                                                                                                                                                                                                                 

8. Collaboration and Communication:

a. How frequently would you prefer updates or progress reports during the campaign?

                                                                                                                                                                                                                                                                                  

b. Is there any particular mode or platform of communication that works best for you and your team?

                                                                                                                                                                                                                                                                                  

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