Media Planner Criteria
Prepared by: [Your Name]
Date: [Date]
Introduction
The Media Planner Criteria Template is a comprehensive guide designed to assist in the development and evaluation of media plans. It ensures that media strategies are systematically aligned with business objectives, effectively target the intended audience, and optimize resource utilization for maximum impact.
Purpose
The purpose of this template is to establish a structured framework for assessing media plans. By adhering to these criteria, media planners can ensure that they align their strategies with organizational goals and design them to deliver measurable and impactful results.
Scope
This template encompasses essential criteria for media planning, including alignment with business objectives, audience identification, budget management, media channel selection, creative strategy, timing and scheduling, performance metrics, vendor selection, compliance, and reporting. It applies to various media types, including digital, print, broadcast, and other formats.
Criteria | Description | Weight | Rating (1-10) |
|---|
Objective Alignment | Aligns media strategies with business goals, targeting a 20% brand awareness increase in six months. | 20% | |
Target Audience | Identifies demographics and behaviors, such as targeting tech-savvy millennials aged 25-34. | 20% | |
Budget Management | Outlines budget allocation, e.g., 50% digital ads, 30% TV, 20% print. | 15% | |
Media Channels | Specifies channels to use, such as social media, TV, and radio. | 15% | |
Creative Strategy | Details the approach for engaging content, like using interactive ads and influenced partnerships. | 10% | |
Timing & Scheduling | Provides campaign timelines, e.g., a two-week teaser followed by a four-week main campaign. | 5% | |
Performance Metrics | Measures effectiveness, such as aiming for a 3% CTR and a 150% ROI. | 10% | |
Vendor Selection | Criteria for choosing vendors, such as reach and cost-effectiveness. | 5% | |
Compliance & Legal | Ensures adherence to regulations, like GDPR for digital ads and local advertising laws. | 10% | |
Reporting & Analysis | Outlines tracking and reporting methods, e.g., weekly performance reports and data analysis. | 10% | |
Rating Scale
The rating scale is used to assess how well each criterion is met in the media plan. The rating scale rates each criterion on a scale from 1 to 10, with the following meanings:
1-2: Very Poor–Does not meet the criterion at all.
3-4: Poor–Meets the criterion to a minimal extent.
5-6: Fair–Partially meets the criterion but with significant gaps.
7-8: Good–Adequately meets the criterion with minor gaps.
9-10: Excellent–Fully meets the criterion with no gaps.
Evaluation Process
Review Criteria: Assess the media plan to ensure it meets the defined criteria, aligning with strategic goals and addressing key factors.
Assessment: Evaluate the plan’s effectiveness based on the criteria. Review how well the plan targets the audience, manages the budget, and selects media channels.
Feedback: Collect feedback from stakeholders, including marketing teams and executives, to identify strengths and areas for improvement.
Adjustment: Revise the media plan as needed based on feedback and evaluation results to enhance performance and alignment.
Final Review: Conduct a thorough final review to confirm that all criteria have been met, and the plan is ready for implementation.
Criteria Templates @ Template.net
