Free Basic Value Proposition
This Basic Value Proposition Template is designed to help marketers, entrepreneurs, and product teams visually align their core business offerings with the specific motivations of their target audience. The workflow begins with a thorough evaluation of the Customer Profile, where users identify essential customer jobs, emotional or functional pains, and desired gains. Once these insights are documented, the process shifts to the Value Map to define how specific products and services serve as gain creators and pain relievers. By utilizing clear icons and a structured layout, teams can ensure every feature directly addresses a verified user need. The final outcome is a clear, strategic roadmap that ensures a strong product-market fit and serves as a foundation for effective brand messaging.
