Free Round Value Proposition Canvas
The Value Proposition Canvas is a strategic business template designed to help organizations align their products and services with the specific needs of their target audience. The template is structured into two primary components: the Customer Profile and the Value Map. Within the circular Customer Profile, businesses identify the Customer Jobs or tasks their audience is trying to perform, alongside their Pains or fears and the Gains or wants they hope to achieve. Correspondingly, the square Value Map details the Products & Services being offered and explains how they function as Pain Relievers and Gain Creators. Some variations also highlight specific product Features, Benefits, and the overall Experience provided to the user. By mapping these elements together, companies can ensure their offerings directly address customer motivations while considering potential Substitutes in the market.
