Free Dark Value Proposition Canvas
This Value Proposition Canvas is a strategic business tool used to visualize the alignment between a company’s product and its target market. The template is divided into two primary sections: the Customer Profile and the Value Map. The circular Customer Profile breaks down the consumer's perspective into Customer Jobs, Pains, and Gains, or alternatively, their Wants, Needs, and Fears. Meanwhile, the square Value Map details how the offering creates value through specific Products and Services, Pain Relievers, and Gain Creators. Some variations also focus on the product's Features, Benefits, and the overall Experience it provides. By mapping these components together, businesses can identify "fit" and ensure that their features directly address the functional and emotional requirements of their audience while accounting for potential competitive Substitutes.
