What is an Agent Brochure?
Marketers use agent brochure to highlight their business products and services. These people can be an estate agent, travel agency agent, even an insurance agent. These agents use brochures to market the products and services that they offer. Brochures are divided into two categories– brochures that offer a new product or service to a potential customer and those that turn and encourage a responsive customer to become a buyer.
The agent brochure includes real estate properties that realtors offer. Travel services for travelers and tourists offered by travel agency managed by travel agents, and insurance services offered by an insurance agency. To get the interest of your potential customer, you have to make compelling and professional brochures.
How to Make a Compelling Agent Brochure?
If properly created, printed agent brochure can generate numerous sales for your company. The 'how' matters before 'what'. This means that the process of making brochures (designs, content) matters first before the output. Choosing what image to include, content to write, and format to follow must be thought a lot of times before applying. Brochures can be in various sizes. Papers used are not the typical paper, it uses heavier paperweight to enhance the quality and ensure the durability of the product since sample brochures are to be kept and referred to anyone. You can have these brochures either bi-fold or tri-fold.
Brochure making demands a greater budget. Ensuring its quality may be a challenge to you, but seeing the output will be worthy. You have to properly address pitfalls in making because without doing this, it will possibly drag you down and possibly receive a big NO from customers. To help you sort out these concerns, we presented below the tips that you can easily follow to make an effective company brochure.
1. Know your Customers
Everyone is your customer but there are different groups of customers with various likes and dislikes. Sort out your specific target customers accordingly. The more eager you are in satisfying the targets, the more chances you have to succeed in this business. You have to choose what type of customer you are targeting and offer the product and services that you have, making sure that it is suitable for their needs.
2. Establish a Goal
What output did you perceive upon making your elegant brochure? Do you want your customer to be informed or to purchase your offer? Do you only want to simply educate them or make them avail your offer? Establish your goal first before you even start designing your brochure.
3. Determine your Target Market
People seek for benefits, not just the feature. You have to clearly determine your end user. How would your offer be helpful to their problem? The brochure has to be created based on your target market.
4. Proper Inclusion of Imagery
When you design company brochure with graphics, do not only choose the best but the most relevant one to your brochure topic. These visuals will help your brochure tell the story you are trying to impart. The number of images will matter on your purpose of doing it.
5. Add Call-to-Action
You are doing this to make a sale! Thus, you have to encourage your customer to avail of your offer, to achieve that always add a call-to-action. Do not just state what you have, include them, and make them realize that reading and looking at your brochure does not end the purpose, let them know why they need to take your offer.