How to Make a Bakery Brochure in Adobe Photoshop
Pastries never get old. Adults, especially millennials, are among the highest consumers of cakes, cookies, and bread. The duties of dessert and pastry chefs are crucial. They need to ensure that they maintain consumer satisfaction. But even in this nonstop increase in demand, there are bakery and cake shops that suffer from poor marketing strategies. This, undoubtedly, could lead to failure. So, how can you effectively make sure that your business becomes more visible in the industry? Well, one of the best ways is to create the right business introduction. Having the right tool is an effective way to disseminate positive first impressions of your business. Brochures are ideal in holding information that are easy to distribute. That is why below are helpful steps that you can follow in making a highly informative Bakery Brochure in Adobe Photoshop.
1. Plan the Layout
Plan first before you make everything final. In planning, you need to choose the software you are comfortable with. Adobe Photoshop gives you the freedom to edit your layout with its tools that you can use. But you can also check our Ready-Made Bakery Brochure Templates. Downloading and customizing a preformatted template will help you save enough time. Do this using Adobe Photoshop. Select a New Document dialog. From there, you can see a template tab will appear. Select one, then begin customizing it.
2. Highlight Your Products
Talk about the details of your products that will help consumers further understand what you have. Write down the list of pastries that you offer. For example, instead of writing down the desserts and sweets, be specific in listing down the names. Also, include the ingredients and its uniqueness if it is vegan, purely organic, or sugar-free. Although you are free to highlight your products, be sure to keep it simple still. Don’t get too desperate. Also, do not use jargon.
3. Write Down the Basics
The bottom line is to inform different types of audiences about your company and its offering. So, you must incorporate in your business brochure all of the details. This is where you jot down when and where the company started booming. Also, include how the business come to reality and many more. Don’t forget to include the address, email, website, and contact number of the company. Inform your customers where they can find your shop. Aside from that, you need to let them know about your business hours.
4. Incorporate Related Images
Don’t keep it plain and dull. Ensure that related images are added. Generally, the audience can tell something about your company just by looking at the photos alone. Drive their attention. Incorporate fun to watch images. You may also include your company logo on the cover page. But most of all, avoid inserting photos that are not solely owned by the company.
5. Review and Print
If you think completing a simple brochure is enough, then you are wrong. Ensure that you save your file before making the necessary changes. It’s vital to go over and review your document before printing it. An effective brochure will help you answer your questions. Does it achieve your objective? Does it drive your target market’s attention? Or, does it give you the benefit? If your answer is yes, then you can start printing copies in sturdy paper stock.