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How To Create An Effective Brochure In Photoshop?

A brochure is one of the most cost-effective forms of advertising. It is used by marketers to inform people about a new product or service, promote an event, or introduce a company. Even with a single sheet of paper, a modern brochure provides enough space for photos and relevant information about a company, product, service, or event. Moreover, its lightweight feature makes the material easy to distribute or display.

During the summer of 2018, Bentley University, in collaboration with Visitor International, conducted a research among visitors in seventeen locations in North Africa and Europe to determine the effectiveness of tourism brochures. The study revealed that 6 out of 10 visitors believe that brochures are trustworthy. Brochures are one of the guaranteed ways to promote a business. To kick-start your brochure-making process, we have outlined a step-by-step guide for you.

1. Know The Purpose And Target Customers

For your pre-brochure making process, you first have to identify two things: the purpose of the material and the characteristics of your target customers. It is essential that you specify these things so that you will come up with an effective brochure which directly communicates the message you would like to convey.

2. Launch Adobe Photoshop

If you want to have an aesthetically-pleasing brochure layout, Adobe Photoshop’s multiple tools and features will help you accomplish the task. In case you are new to graphic design, there are tutorials readily available online to guide you along the process.

After launching the program, set the size of your document. Typically, a tri-fold brochure is 8.5 inches in height and 11 inches in width when opened.

3. Create A Compelling Cover

Before you start filling your brochure with photos and details, think thoroughly what colors and fonts you will incorporate in your design. It is the key aspect in achieving any design style you want, be it creative, modern, simple, or elegant. Next, make sure that the headline in your sample brochure’s cover page is catchy to create a favorable first impression. An effective front page directly tells the readers what the brochure is all about.

4. Input Necessary Information

Now, start promoting your travel agency, school, real estate company, or whatever type of business you manage. Be sure to highlight the products or services your business offers. However, avoid writing lengthy statements in conveying these particular details. You may also include a brief background information about your company. Most importantly, persuade your target market to do business with you by adding a call to action statement.

5. Add Photos

Imagine receiving a brochure full of texts, having no photos at all. Would you even consider reading it from cover to cover? No, right? Images play an important role in advertising. It helps communicate a message more effectively. In your brochure, add photos of the real estate property you are selling, delectable food your restaurant offers, or any high-quality photos of the product or service you offer. Take note of your photography choices; make sure that they are presentable.

6. Save

Review the content you entered, finalize the design of your brochure, and save the file. For printing, it is highly suggested that you use a high-quality paper to attain a better outcome.

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