How To Create a Bakery Menu in Adobe Photoshop
According to Statista, 325.01 million Americans consumed bread in 2019. This goes to show that many people buy and eat bakery products on a daily basis—whether for breakfast, lunch, dinner, or even dessert. From a cake for a birthday party to a croissant for a tea party, a bakery must have it all. To properly advertise your bakery products, you can create a bakery menu that would feed your customer's eyes. Here are some quick tips that you can rely on when making a bakery menu.
1. Consider the Basics
In the bakery business today, there is a variety of competitions, such as bakeries and pastry shops. To play the game, you must first consider the fundamentals. There are still patrons who prefer the classic wheat bread and skillet cornbread, so consider them in coming up with the content of your bakery menu. You can always rely on food menus of other establishments for ideas, but always remember to be original.
2. Know your Patrons
One effective way of collecting ideas for your bakery menu is to know your patrons and their interests. If you think about it, you will encounter a variety of customers daily. You may get to know them through several factors, such as their location, status, and cultural background. Collect as much information as you can from them, jot down notes and make a menu checklist for your reference.
3. Be Open for Possibilities
No menu should be the same forever, which means upgrades are inevitable. You can upgrade the good old croissants into filled ones or cakes to cake pops. Another way to update your menu is to frequently add new menu items. Consider the season that you're currently at while creating your modern menu. For instance, you can include fruit cakes in your menu during the Christmas season or cookies with green frosting during St. Patrick's Day. Doing this would excite your customers and also serve as a great advertising strategy.
4. Put Correct Prices
Business is business no matter how you put it, which means it is essential to put a value in everything you sell, but remember to keep it reasonable. Consider some factors in coming up with a price, such as the ingredients used and the level of demand. If certain products are not selling well, you can make use of a bakery flyer to announce that these products are being sold at a discounted price.
5. Come up with Design Ideas
Mostly, your bakery menu design would refer to the overall concept of your bakery. Make a simple menu if your bakery has a minimalist ambiance. On the other hand, make a creative menu if the ambiance of your bakery looks and feels extravagant. After deciding on the theme of your menu, you can proceed to choose the color scheme, fonts, spacing, and other elements. Lastly, don't forget to add a touch of your personality to the design to call it your own.