How to Make Beach Flyers in Illustrator
In the US, travel, and tourism is a thriving industry. According to Statista, in 2018 alone, domestic and international tourists generated nearly 1.1 trillion US dollars to the country's GDP. One of the most common places that these tourists visit is the beaches. In 2018, a record-breaking 23.3 million tourists swarmed their way to the shores of the United States, which is +3.5% higher compared to the previous year, according to the Greater Miami Convention and Visitors Bureau.
With the rising number of beach visitors each year, expect that there will also be an increase in the number of beach concerts and events that are going to take place. Advertise them effectively by learning how to create beach flyers in Adobe Illustrator. Here's how.
1. Set an Objective
Get started by setting an objective with your flyer-making. What kind of purpose do you want your beach flyer to deliver for you? Is it to promote your beach resort and the services that it offers? Or perhaps, is it too advertise the island nightclub events happening later this evening? Asses yourself with these questions so that you can quickly determine your objectives and the goals that you want to achieve. Make sure to keep them realistic and reachable at the same time.
2. Finalize a Step Guide
After determining your objective, creating a final step guide for your flyer making follows right after. To achieve this, you have to evaluate where you should begin. Flyers and other forms of print marketing materials like posters or beach party invitations should be targeted, so we advise that you start with identifying your target market, and so on. Create it in an orderly way to avoid any confusion on your end.
3. Templates Are of Big Help
Visualize your flyer making by utilizing ready-made flyer templates. We offer you a wide array of beautifully designed flyer templates for you to choose from. The advantage of using them is that they come in beautiful design artworks and can be used for different purposes.
4. Customize Template Using The Steps
After choosing your desired template, it's now time to apply the steps that you have prepared into it. Make sure to follow and apply them thoroughly so that you won't get lost in your design process. Integrate the steps one at a time. You have the option to either retain the designs of the template as it is or enhance it further using Adobe Illustrator. Make sure to also that the design fits perfectly with the purpose of the flyer. For instance, if the flyer is intended to advertise summer contests, then sunset designs and tropical paradise feels should be present in it.
5. Don't Forget Your Branding
Branding is one of the essential elements in your marketing material that should not be left out. The advantage of a branded marketing material is that it gives off a more favorable impression into it. Conceptualize a branding logo or theme that best represents your organization.