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Some people who are new to doing business and are starting small don't really understand the importance of a website. There are a lot of reasons why websites are vital for small businesses. You see, websites aren't famous for no reason. People use this to promote their products or services nationally or globally. Companies no longer stick to the traditional way of marketing their products or services. They go online to reach out to more customers.
To develop dynamic websites, choose between WordPress, Drupal, Joomla, etc. as your CMS (content management system) platform. If you're new to web development, consider WordPress as your platform. WordPress is known for its powerful features. It is the most powerful and easy-to-use blogging and management systems today.
Decide where you want to put your menu bar, content, dashboard, etc. You can choose between the fixed type or fluid type for your container. Make sure you don't overextend your menu, or your users may get confused when interacting with it. Consider the design you want to incorporate to your website when doing the layout, to ensure that everything will fit in perfectly. Remember, you want the users to find your site helpful and easy to use.
You can achieve customer retention through simple and effective designs. You want your users to be amazed by your website the moment they reach your landing page. Match the design with your company by incorporating your brand colors. Take Starbucks's website as an example. Their company color is green, which is visible in the logo. So, they only incorporate different shades of green to their website.
Make your paragraphs brief. Your content should be precise and concise. You don't want to bombard your users with too much information, or they'll end up switching to another website. Use bullets to break down your content, as this makes your content more readable and easy to understand. Also, make sure you don't forget to put your company's logo.
When your template has too many plugins and large photos, expect your site to load longer. The rule of thumb when it comes to making websites is to ensure that loading time will not exceed 3 seconds. People quickly get annoyed when a page doesn't load fast, and that's what you want to avoid. So, only put plugins and standard-sized photos that are necessary for your company's website.