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What Is an Advertising Brochure?

An advertising brochure is a piece of paper, usually folded up, that informs new customers about the products and services a business has to offer. In spite of the digital wave, brochures are still one of the most effective forms of advertisement as they can easily be produced. They are often distributed to the public and can be found being handed out within multiple establishments.

How to Create an Advertising Brochure in Microsoft Word

Brochures can provide a major boost for businesses as they allow the reader to get to know more about a company and what it has to offer. All it takes to get one interested enough into reading a brochure is to come up with an eye-catching design and appealing content. If you don't want to rely on using a template and wish to learn how to create a brochure on your own, then just follow these steps.

1. Identify Your Product

The first step to creating an advertising brochure begins by answering this question "What are you selling or promoting?". You should have a full understanding of what it is that you're trying to advertise to your target audience. Learn what problem it's meant to solve and the tools or features it offers that can solve them. Once that's done, proceed to the next step.

2. Identify Your Target Market

Now that you have your product, you need to identify who you are trying to market to. It's important that you know your target audience as your brochure's content will be aimed towards them. This will also tell you what kind of products and/or services they're looking for, allowing you to further plan out how to reel them in.

3. Identify the Folds for Your Brochure

Before you proceed to design your brochure, you have to know how many folds your brochure should have. You can choose from a single page, bifold, or trifold format. A single page is usually made back to back with minimal information while the bifold and trifold brochures have more information. Choose which one best covers everything that you need to share with your target audience.

4. Create a Series of Rough Drafts

Next is for you to come up with a series of rough drafts. Doing so provides you with multiple options, allowing you to choose the best one out of them all. Focus on the layout so that you'll know where all the information needs to be placed. Try to utilize and mark the spaces to indicate where you plan on placing certain content and create the necessary number of borders based on the type of brochure you're making.

5. Design Your Brochure

This is the part where you can get creative. Take your draft and begin designing according to the layout. The color you choose needs to be relevant to your company or event. The same thing goes for your images if you're planning on attaching any. As for your font, if it's a business-related brochure, like maybe an architecture brochure or a funeral brochure, then you should use formal fonts. Brochures meant for events like concerts or parties can go with a design that's more wild or flashy.

6. Your Content

Let's begin with your title. It has to be attractive enough to catch the eye of your target audience and it needs to be straightforward. Next is to provide descriptions of your products and/or services. With single-page brochures, you just have to add brief descriptions while bifold and trifold brochures can go into more detail. Insert a few testimonials as well and quote your customer reviews. Of course, you should only include positive comments as including any negative ones will turn away potential buyers. Lastly, make a call to action to encourage the reader to purchase what you're offering. Be sure to include your company's contact details so that they'll have an easy time figuring out how to communicate with you.

7. Print Your Brochure

When you've finished your design and writing the content, run a quick check and look out for any details you might have missed out. Also, check for any grammar or spelling errors that you need to fix as you don't want to leave any of those in the final output. Once you finish fixing the errors, your brochure should be ready for printing.

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